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| Chad Coleman |
The Ladies Professional Golf Association names Chad Coleman CMO, effective Feb. 3. Coleman was most recently chief brand officer at YouTube channel and media franchise Dude Perfect, overseeing global brand and content strategy, and leading storytelling across marketing campaigns, content and partnerships. Before that, he was director of social media and brand partnerships at Callaway Golf. In his new role, Coleman will lead the LPGA’s global marketing, brand, communications, content and fan-engagement strategy. “Chad is a proven brand builder with a rare combination of deep golf knowledge, strong industry relationships, and modern content expertise,” said LPGA commissioner Craig Kessler.
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| (L-R) Sadie Tory, Saul Lewis |
Strategic Objectives promotes Sadie Tory and Saul Lewis to VP. Tory has been with the agency since 2020, most recently as director, PR & people, Before joining Strategic Objectives, she was PR + influencer marketing specialist at Berlin-based online food and quick commerce delivery platform foodora. Lewis was previously director, PR & agency development at Strategic Objectives. He came to the firm in 2021 from Paradigm Public Relations. “Sadie and Saul each play a critical role in strengthening our client work, shaping our culture, and helping the agency grow in measurable ways,” said Strategic Objectives president and partner Adriana Lutz. “Their perspectives, partnership, and commitment to excellence will continue to propel us forward.”
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| (L-R) Scott Lusk, Jess McCarron |
Signal Group ups Scott Lusk and Jess McCarron to managing directors. Lusk specializes in communications strategies to build brands and influence policy in highly regulated industries, including the pharmaceutical, healthcare, energy, private equity and defense. Before coming to Signal Group, he was VP, public affairs and communications at Marathon Strategies. McCarron oversees a client portfolio in energy, climate, land and water conservation, and agriculture, serving as chair of Signal Outdoors, a dedicated practice area for outdoor policy communications. She was previously a senior spokesperson and communications advisor in the U.S. Senate and at the U.S. Department of Agriculture. “Both have proven themselves to be indispensable strategists and leaders who drive results for our clients,” said Signal Group president Chelsea Koski. The agency has promoted Kathleen Van De Wille from senior manager in the agency’s healthcare practice group to SVP and Grace Dahl to VP, analytics and intelligence. Signal has also upped Julian Graham to senior director; Vincent Sheu to senior director, creative impact; Ari Neugeboren to director; Will Burdulis to director; Ginger Felberg to manager; and Antonio Mosquera to senior associate.
The National Association of Corporate Directors has named Brunswick Group veteran Mohamed Younis senior VP of content.
Highwire names Kelly Losko as CFO. Losko joins the agency from OLIVER Agency, where she was CFO, North America... TCW, a Los-Angeles based financial services company, brings on Lindsay DeLarme as global head of marketing & communications. DeLarme previously spent 13 years at Oaktree Capital, most recently serving as head of marketing and communications... o9 Solutions, developer of the “Digital Brain,” names Adriel Sanchez CMO, a newly created position at the company. 
HUNTER promotes Gigi García Russo to president and Michael Lamp to chief digital & transformation officer.... Cars.com Inc. a car-shopping marketplace, names Sarah Kettler CMO, effective June 15...The Trade Desk, an advertising tech company, appoints Sarah Gavin as CMO and EVP.
Brittany Sullivan, who held the senior VP-executive director of marketing post at Golin, has moved to Burson.
Codeword brings on Melody Brue and Jess Graham as part of a push to bolster its capabilities in market intelligence and commercial strategy... Havas Edge, which specializes in data-driven media, creative and customer acquisition strategies, for health, tech, consumer, retail and financial brands, promotes Pam Caputo to EVP, health media... Rezolve Ai, the London-based developer of Brain Suite, an enterprise AI platform purpose-built for agentic commerce, appoints Michele Fisher as CMO.
