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| Lisa DeScenza |
LaVoieHealthScience ups Lisa DeScenza to president. DeScenza has been with the agency for more than 13 years, most recently serving as SVP, supporting a range of health-related clients as well as handling business development and marketing for the firm. She has played a central role in shaping client relationships and program implementation, in addition to building the agency’s culture and guiding day-to-day operations. As president, DeScenza will assume a broad agency-wide role, managing the Boston office and supporting operational excellence, client service and resource alignment. She will work closely with agency founder and CEO Donna LaVoie and LHS staff to ensure client needs are met with the right expertise. LaVoie will continue to oversee agency strategy and growth, while partnering closely with DeScenza across client service, including client execution and operations. “Lisa has been an integral part of LaVoieHealthScience’s leadership for many years, and her appointment as president reflects the strength of the partnership we’ve built together,” said LaVoie.
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| Glenn Gray |
Buffalo Groupe, which works with golf, hospitality and real estate brands, promotes Glenn Gray to chief growth officer. Gray was most recently EVP at the company. He has led Buffalo Groupe’s business development strategy and vision since the former Buffalo Agency was spun off from golf course management company Billy Casper Golf in 2019. Gray had been with Buffalo Agency since 2010, leading strategic communications for key accounts. At Buffalo Groupe, he has played a pivotal leadership role in evolving the company’s reputation, expertise, and partners into new verticals across broader sport, real estate, hospitality, fitness and entertainment categories while continuing to expand its presence and expertise in golf. “Glenn’s relentless drive and deep understanding of the golf and 'escape' industries have been foundational to Buffalo Groupe’s success,” said Buffalo Group president and CMO Emily Clark.
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| (L-R) Mike Swartz, Ellie Ahmadi |
Marketbridge, a Bethesda, MD-based marketing consultant, names Mike Swartz chief growth officer and Ellie Ahmadi as SVP of global corporate marketing. Swarz comes to Marketbridge from IT services and consulting company Bounteous. He was previously SVP, growth at Accenture Song. In his new post, Swartz is responsible for accelerating Marketbridge’s growth across clients, offerings, and markets. Ahmadi most recently held several senior marketing posts at Rivea Marketing Transformation and has also served as CMO of market research company Sago. Her role will be central to how Marketbridge positions its evolving capabilities in the market. “Mike and Ellie bring the leadership and executional rigor needed to help our clients navigate increasingly complex buying environments while accelerating Marketbridge’s own growth,” said Bob Ray, who was named CEO of the company in November.
The J.M. Smucker Co. names Katie Williams CMO, effective March 9... Jones Lang LaSalle, a professional services firm that specializes in real estate and investment management, appoints Mencía Barreiros as head of communications... Hub International Limited, a global insurance brokerage and financial services firm, appoints Sue Lee as SVP of investor relations, a newly created role.
Stagwell appoints Ben Berentson as CEO, owned media. Berentson was most recently managing director at Stagwell’s Code and Theory... FUSE Create, a Toronto-based advertising agency, brings on Jenn Duggan as SVP, managing director, PR. Duggan joins the agency from Citizen Relations, where she most recently served as president... The Virginia Department of Transportation’s Richmond District names Nicole Bell communications manager. Bell previously served as VP of public relations for Smile Train.
Sanctuary Wealth, a platform that provides comprehensive money management solutions, names Marissa Fox-Foley as CMO... GMMB promotes Jodi Quintero and Erica Monteith to partner... Furia Rubel Communications adds presentation strategist Valerie Madamba and law firm leader Meghan Warren to its international faculty.
Paramount Skydance has named Ted Lehman, senior VP and head of US public policy and government affairs.
Mairead Lynn, who served as communications director for former Pennsylvania Democratic Senator Bob Casey, joins Frontwood Strategies as a principal.
