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FINN Partners signs on as PR agency of record for Sonoma County Tourism. The agency and the Sonoma County Tourism team will begin media outreach immediately, continuing engagement with existing contacts while expanding visibility through targeted storytelling. The efforts, which are led by FINN’s consumer lifestyle & sports group, will focus on highlighting Sonoma County’s breadth of experiences and its commitment to responsible destination stewardship. Sonoma County Tourism is recognized for its leadership in sustainability, accessibility and inclusivity, as well as for positioning the destination as more than a wine region. “FINN brings deep travel experience, strong media relationships, and a strategic approach to destination PR,” said Sonoma County Tourism CEO Claudia Vecchio. “Together, we’re focused on sharing Sonoma County’s authentic story in a way that reflects our community and values, and connects with the modern, discerning traveler.”
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CIIC PR adds travel consultancy The Secret Explorer to its European travel portfolio. CIIC PR will lead comprehensive media relations and communications efforts for the brand, including strategic storytelling and influencer engagement, to support its continued growth and further establish its position within the luxury and experiential travel landscape. The Secret Explorer crafts personalized, immersive travel experiences, and designs customized itineraries that introduce travelers to the cultural, culinary and natural landscapes of Puglia and Southern Italy. “The Secret Explorer embodies the kind of intentional, experience-driven travel that today’s luxury traveler is craving,” said CIIC PR founder and CEO Carolyn Izzo.
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ION 54, a golf-focused platform launched in December by sports and entertainment group 54, is selected to deliver a comprehensive marketing services program for Golf Genius, which provides digital software and solutions in the sport. ION 54 will provide Golf Genius with ongoing strategic consultancy, marketing planning and operational support across its international business, with a focus on the UK, Ireland, Australia, New Zealand, Japan and the indoor golf simulator market. The Golf Genius product suite includes tournament and league management, golf shop operations, coaching and beginner programs, while its consumer apps reach more than 15 million players globally. “This collaboration will create exciting new opportunities by strengthening Golf Genius’ unique global position as golf’s trusted technology partner, while clearly demonstrating the tangible impact we have across the worldwide golf community,” said Golf Genius managing director Craig Higgs. Here is O'Dwyer's list of public relations firms specializing in entertainment PR.
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
