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FINN Partners signs on as PR agency of record for Sonoma County Tourism. The agency and the Sonoma County Tourism team will begin media outreach immediately, continuing engagement with existing contacts while expanding visibility through targeted storytelling. The efforts, which are led by FINN’s consumer lifestyle & sports group, will focus on highlighting Sonoma County’s breadth of experiences and its commitment to responsible destination stewardship. Sonoma County Tourism is recognized for its leadership in sustainability, accessibility and inclusivity, as well as for positioning the destination as more than a wine region. “FINN brings deep travel experience, strong media relationships, and a strategic approach to destination PR,” said Sonoma County Tourism CEO Claudia Vecchio. “Together, we’re focused on sharing Sonoma County’s authentic story in a way that reflects our community and values, and connects with the modern, discerning traveler.”
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CIIC PR adds travel consultancy The Secret Explorer to its European travel portfolio. CIIC PR will lead comprehensive media relations and communications efforts for the brand, including strategic storytelling and influencer engagement, to support its continued growth and further establish its position within the luxury and experiential travel landscape. The Secret Explorer crafts personalized, immersive travel experiences, and designs customized itineraries that introduce travelers to the cultural, culinary and natural landscapes of Puglia and Southern Italy. “The Secret Explorer embodies the kind of intentional, experience-driven travel that today’s luxury traveler is craving,” said CIIC PR founder and CEO Carolyn Izzo.
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ION 54, a golf-focused platform launched in December by sports and entertainment group 54, is selected to deliver a comprehensive marketing services program for Golf Genius, which provides digital software and solutions in the sport. ION 54 will provide Golf Genius with ongoing strategic consultancy, marketing planning and operational support across its international business, with a focus on the UK, Ireland, Australia, New Zealand, Japan and the indoor golf simulator market. The Golf Genius product suite includes tournament and league management, golf shop operations, coaching and beginner programs, while its consumer apps reach more than 15 million players globally. “This collaboration will create exciting new opportunities by strengthening Golf Genius’ unique global position as golf’s trusted technology partner, while clearly demonstrating the tangible impact we have across the worldwide golf community,” said Golf Genius managing director Craig Higgs. Here is O'Dwyer's list of public relations firms specializing in entertainment PR.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
