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FINN Partners signs on as PR agency of record for Sonoma County Tourism. The agency and the Sonoma County Tourism team will begin media outreach immediately, continuing engagement with existing contacts while expanding visibility through targeted storytelling. The efforts, which are led by FINN’s consumer lifestyle & sports group, will focus on highlighting Sonoma County’s breadth of experiences and its commitment to responsible destination stewardship. Sonoma County Tourism is recognized for its leadership in sustainability, accessibility and inclusivity, as well as for positioning the destination as more than a wine region. “FINN brings deep travel experience, strong media relationships, and a strategic approach to destination PR,” said Sonoma County Tourism CEO Claudia Vecchio. “Together, we’re focused on sharing Sonoma County’s authentic story in a way that reflects our community and values, and connects with the modern, discerning traveler.”
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CIIC PR adds travel consultancy The Secret Explorer to its European travel portfolio. CIIC PR will lead comprehensive media relations and communications efforts for the brand, including strategic storytelling and influencer engagement, to support its continued growth and further establish its position within the luxury and experiential travel landscape. The Secret Explorer crafts personalized, immersive travel experiences, and designs customized itineraries that introduce travelers to the cultural, culinary and natural landscapes of Puglia and Southern Italy. “The Secret Explorer embodies the kind of intentional, experience-driven travel that today’s luxury traveler is craving,” said CIIC PR founder and CEO Carolyn Izzo.
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ION 54, a golf-focused platform launched in December by sports and entertainment group 54, is selected to deliver a comprehensive marketing services program for Golf Genius, which provides digital software and solutions in the sport. ION 54 will provide Golf Genius with ongoing strategic consultancy, marketing planning and operational support across its international business, with a focus on the UK, Ireland, Australia, New Zealand, Japan and the indoor golf simulator market. The Golf Genius product suite includes tournament and league management, golf shop operations, coaching and beginner programs, while its consumer apps reach more than 15 million players globally. “This collaboration will create exciting new opportunities by strengthening Golf Genius’ unique global position as golf’s trusted technology partner, while clearly demonstrating the tangible impact we have across the worldwide golf community,” said Golf Genius managing director Craig Higgs. Here is O'Dwyer's list of public relations firms specializing in entertainment PR.
MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy... Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA... ChizSix Marketing & Media, a Toronto-based firm, picks up Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. 
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
