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Praytell is selected to serve as PR partner for the U.S. Soccer Federation, the official governing body of soccer in the U.S., as it gears up for the 2026 FIFA World Cup. The agency is supporting the U.S. Soccer Federation with strategic communications and earned media efforts across both the men’s and women’s sides of the sport. On the men’s side, the work is tied to key moments on the road to the World Cup, including communications around the U.S. Men’s National Team’s upcoming friendlies in Atlanta, Charlotte and Chicago, as well as the team’s FIFA World Cup 2026 kit launch. Praytell is also supporting communications around upcoming U.S. Women’s National Team matches. Praytell SVP of sports and entertainment Sean Flynn is leading the account alongside senior account director of sports Alexandra Amodio. Praytell’s clients include Stanley 1913, Chicago Fire FC, Dick’s Sporting Goods, Burger King, Destination Canada, Wayfair, Propel, and Peet’s Coffee.
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Relevance International, a woman-owned PR, brand-building, and digital agency, is delivering exclusive PR services for 700 Broadway, a new mixed-use project in Santa Monica, CA. Developed by Related California, the eight-story-high property has 196 market-rate rental homes, a 60,000-square-foot Vons, and a 34,000-square-foot Equinox Fitness Club. The agency’s efforts, which will utilize its contacts in real estate and lifestyle media to secure top media coverage and help drive consumer interest and leasing velocity, are being spearheaded by its Los Angeles office. “Southern California is a competitive real estate market, and our L.A. team will help elevate 700 Broadway in the public consciousness,” said Relevance International CEO and founder Suzanne Rosnowski.
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Feintuch Communications is engaged to support the in-house marketing team of Park Place Technologies and help the company expand its U.S. public relations efforts. The Feintuch team has represented such IT organizations as NCR, Secure-24, HDMI Licensing Administrator, Kramer ZeeVee, IEEE, American National Standards Institute and Legrand. Park Place Technologies has more than 21,500 clients in 180+ countries. Earlier this month, it completed its merger with Service Express, enabling it to expand its infrastructure services across traditional, cloud and AI-accelerated environments. “As we prepare to introduce significant enhancements to our software and service portfolio, we are partnering with Feintuch Communications to help us expand our proactive public relations efforts for the U.S. market,” said Park Place VP of marketing Larry DeAngelis.
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
