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Singer Associates Public Relations is now serving as chief point of contact for all media inquiries related to the San Francisco Police Officers Association, the labor union representing members of the San Francisco police force. Singer will handle questions regarding policing, public safety issues, and SFPOA labor negotiations with the City and County of San Francisco, as well as requests to reach members of the SFPOA Executive Board. “Having professional, experienced communications support from Singer Associates will help ensure accurate, timely information about public safety, labor issues, and the important work our officers do every day,” said SFPOA president Louis Wong.
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Mower, a 100% employee-owned marketing, advertising and public relations agency, is selected as agency of record for creative and strategy by Chervon, which produces power tools and outdoor power equipment. The agency will support the company’s portfolio of B2B and consumer brands including EGO, EGO Commercial, FLEX and SKIL. It will lead brand and communications strategy and creative development, including public relations, organic social development, influencer programming and TV and video production. The partnership kicked off at the 2025 SEMA Show in Las Vegas, where Mower’s efforts included hands-on product demonstrations and content capture tied to FLEX’s latest product innovations. “Their strategic thinking, creative ambition and clever storytelling aligns with how we think about innovation across our brands and made them a clear partner for where we’re headed next,” said Chervon VP of marketing Travis Campbell
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Jenerate PR signs on as agency of record for two business that have recovered from the 2023 wildfire in Lahaina, Hawaii—Hana Hou by Hale Zen, a locally owned lifestyle boutique that reopened in 2024, and Melissa Dyckman Interiors, an interior design studio centered on mindful island living. The agency will lead strategic communications for both businesses, increasing local and national awareness through storytelling and media coverage. “Jenerate PR brings a thoughtful, strategic approach that aligns with our values and helps us connect with more customers as Lahaina continues to rebuild,” said Hana Hou by Hale Zen owner Lisa Payne. “I’ve seen how Jenerate PR has successfully supported other Maui businesses and I trust they will share my work in a way that is thoughtful and authentic and truly supports the people we serve,” said Melissa Dyckman.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
