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Singer Associates Public Relations is now serving as chief point of contact for all media inquiries related to the San Francisco Police Officers Association, the labor union representing members of the San Francisco police force. Singer will handle questions regarding policing, public safety issues, and SFPOA labor negotiations with the City and County of San Francisco, as well as requests to reach members of the SFPOA Executive Board. “Having professional, experienced communications support from Singer Associates will help ensure accurate, timely information about public safety, labor issues, and the important work our officers do every day,” said SFPOA president Louis Wong.
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Mower, a 100% employee-owned marketing, advertising and public relations agency, is selected as agency of record for creative and strategy by Chervon, which produces power tools and outdoor power equipment. The agency will support the company’s portfolio of B2B and consumer brands including EGO, EGO Commercial, FLEX and SKIL. It will lead brand and communications strategy and creative development, including public relations, organic social development, influencer programming and TV and video production. The partnership kicked off at the 2025 SEMA Show in Las Vegas, where Mower’s efforts included hands-on product demonstrations and content capture tied to FLEX’s latest product innovations. “Their strategic thinking, creative ambition and clever storytelling aligns with how we think about innovation across our brands and made them a clear partner for where we’re headed next,” said Chervon VP of marketing Travis Campbell
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Jenerate PR signs on as agency of record for two business that have recovered from the 2023 wildfire in Lahaina, Hawaii—Hana Hou by Hale Zen, a locally owned lifestyle boutique that reopened in 2024, and Melissa Dyckman Interiors, an interior design studio centered on mindful island living. The agency will lead strategic communications for both businesses, increasing local and national awareness through storytelling and media coverage. “Jenerate PR brings a thoughtful, strategic approach that aligns with our values and helps us connect with more customers as Lahaina continues to rebuild,” said Hana Hou by Hale Zen owner Lisa Payne. “I’ve seen how Jenerate PR has successfully supported other Maui businesses and I trust they will share my work in a way that is thoughtful and authentic and truly supports the people we serve,” said Melissa Dyckman.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
