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SourceCode Communications acquires Rally Point Public Relations. Rally Point’s team will join SourceCode Communications immediately, integrating both client portfolios. By integrating SourceCode’s Storyhub, a proprietary human and AI insight engine, with Rally Point’s editorial strengths, the acquisition is aimed at delivering sharper positioning and storytelling across earned, owned and paid channels. Rally Point co-founder and managing partner John Cook will now head up SourceCode’s media strategy and fintech teams, while Dorian Langlais (also a Rally Point co-founder and managing partner) will depart to found a consultancy focused on diversity and cultural issues. “By bringing together Rally Point’s unparalleled editorial excellence and our own AI and tech innovation, we’re uniquely positioned to deliver campaigns and guidance that earn trust, drive action and deliver bottom-line results,” said SourceCode co-founder Becky Honeyman.
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Ruder Finn launches its AI Accelerator, a set of tools and capabilities that will be embedded across client work, agency workflows, and talent recruitment and development, as a way of building AI-native expertise across disciplines. The tools have already been integrated into 88 percent of the agency’s core U.S. client accounts across major tech, big pharma, leading financial services, and retail and durable consumer goods. In addition to establishing a dedicated model for operationalizing AI workflows, the AI Accelerator will work to develop the next generation of AI-native talent, welcoming the first class of AI Accelerator Trainees in Spring 2026 and launching an AI-focused track within Ruder Finn’s Executive Trainee program. “The real differentiator today is no longer access to AI tools, it’s whether organizations can apply and operationalize AI in ways that consistently and meaningfully improve outcomes,” said Ruder Finn CEO Kath Bloomgarden. “Rather than treating AI as something separate or supplemental, Ruder Finn’s AI Accelerator is about embedding AI into the fabric of our work, so it complements human creativity and enhances client impact at every stage.”
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Ceisler Media & Issue Advocacy, a communications, media strategy and public relations firm, is merging with Athena Global Advisors. Ceisler Media, which is becoming an Athena company, will continue to do business as Ceisler Media, maintaining its brand, culture and operational independence. Founder Larry Ceisler and the Ceisler Media leadership team will remain in place and maintain its staff and offices in Philadelphia, Pittsburgh, Harrisburg and the Lehigh Valley. The firms began a working relationship in 2020, sharing clients and collaborating on projects where their capabilities were highly complementary. They say the merger will allow them to better support clients in a wide range of sectors, including branding, marketing, communications, issue advocacy, public relations, digital intelligence, data analytics, event strategy and production, and management consulting. "This merger builds on a proven partnership and allows Athena to expand our in-house capabilities, scale how we serve clients, and accelerate growth for both our business and our people,” said Athena Global Advisors founder and CEO Maggy Wilkinson.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
MikeWorldWide launches a supply chain, logistics, and infrastructure practice... Kroll introduces two practices: Kroll Economics and Decision Intelligence... Orange Orchard founder Heather Ripley is hosting a free 60-minute live masterclass on Tuesday, Feb. 24 at 1 p.m. EST to help animal sanctuaries earn meaningful earned media coverage and turn that visibility into stronger community support.
Stagwell agencies Doner and Colle McVoy form a “strategic alliance” that will operate as DonerColle Partners... Merryman Communications, a healthcare marketing and communications agency, rebrands as M+... Crowe PR launches Crowe Media platform... Tauth Labs, which provides content authentication solutions for clients in the communications, financial services and local government sectors, has been certified by the Coalition for Content Provenance and Authenticity.
Baretz+Brunelle launches L.E.G.A.L. (Leaders Exploring Generative AI in Law), an initiative examining the commercial impact of generative AI in legal services... The Wilful Group introduces ecosphere, which is designed to help brands and influencers understand, measure and reduce the environmental impact of their creator campaigns... Matter Communications is teaming up with the American Marketing Association Boston and GoToMarketPros to host a professional education workshop focused on modern approaches to B2B buyer engagement and early-stage discovery.
