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| Joel Curran |
APCO brings on Joel Curran, who has led communications at USC, Notre Dame and UNC-Chapel Hill, as a senior director. In addition to his posts in higher education, Curran has served as a managing director at MSLGROUP and Cramer-Krasselt, VP at Mower and director of synergy at the Walt Disney Company. At APCO, Curran will serve as a key member of the firm’s crisis, corporate reputation and education teams, advising senior leadership firms at a range of higher education institutions and supporting clients navigating complex challenges. “His deep expertise in higher education, crisis communications, and brand reputation—honed at some of the nation’s most prominent universities—will be invaluable to our clients not only in North Carolina, but across the region and throughout our global network,” said APCO North America president Kelly Williamson.
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| Ibo Sanz |
LLYC names Ibo Sanz global chief operating officer of marketing solutions, a newly created position. Since joining LLYC in 2021, Sanz has led the transformation of solutions and the development of the company’s AI business. Before coming to the agency, he was chief strategy officer at tech, information and media company Finect and mobile commerce director at Vodafone. In his new post, Sanz will serve as the link between innovation and execution reliability, ensuring that the growth of the marketing solutions unit is supported by financial rigor and streamlined, effective processes. He will work to redefine the agency’s customer service approach by applying a roadmap focused on growth, margin and organization. “With this new structure, we not only simplify our operations but position ourselves at the forefront of an industry where AI is no longer an add-on but the core of strategy,” said LLYC global CEO of marketing solutions Adolfo Corujo.
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| Jamie Roberts |
Pluralsight, a technology skills development company, hires Jamie Roberts as CMO. Roberts was most recently VP, marketing at Veeva Systems, which offers cloud-based software for the life sciences industry. She was previously VP, product marketing and demand generation at RealPage, which develops AI-enabled platforms for the real estate market. In her new position, Roberts will oversee Pluralsight’s global marketing organization, including demand generation, product and content marketing, field marketing and digital experience. "With marketing playing an increasingly critical role in driving growth and customer impact, Jamie brings the strategic vision and discipline needed to translate market insights into meaningful engagement,” said Pluralsight chief revenue officer Steve Vierra.




Wendy Carhart, who rose to the chief communications, culture & purpose post at Real Chemistry, has moved to the Learning Care Group.
Jeff Reczek, who most recently served as director of CDC Washington at the Center for Disease Control and Prevention, is coming on board as a partner at bipartisan health care firm TDY @ FGS Global.
Narrative Strategies brings on Christina Cameron and Jessica Stallone as senior directors... CI&T, a global technology transformation specialist, appoints Sarah Painter as SVP, marketing for EMEA... Avenue Z promotes Annie Zeigler to associate director, based in the firm’s Los Angeles office.
Accenture promotes Rachel Frey to CCO, a newly created role at the company... AMD, a multinational semiconductor company, recruits Salesforce president and CMO Ariel Kelman to serve as its SVP and CMO... L.C. Williams & Associates, which is celebrating 40 years in business, brings Maria Balice back to the firm as EVP to lead its corporate affairs work.
Elevate Communications appoints Scott Bernstein, who has led marketing for the World Wrestling Federation, Hard Rock Cafe and National Amusements, as partner and chief strategy officer... Matter Communications brings on Angela Bonnici as VP, growth and head of the agency’s Boston office... Crosby Marketing Communications promotes Kelsi Fink to associate VP, PR and Laura Flury to associate VP, digital marketing.



