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SKDK merges with digital advertising firm Wavelength Strategy. Both firms will continue operating under their existing names for the remainder of this year, though there will be back-end integration and the firms will serve select clients together as a unified team. No management or staffing changes are anticipated. The partnership will differentiate itself through three key advantages: seamless creative development aimed at adapting sophisticated messaging across all mediums; increased efficiency in media planning and purchasing; and an emphasis on delivering more sophisticated, multi-format content campaigns. "Wavelength is one of the most sought-after digital firms in the nation, hands down.," said SKDK chief executive officer Doug Thornell, CEO of SKDK. "By joining forces and operating as a team, we'll be able to offer our clients the most creative, most effective multi-medium ad campaigns anywhere in public affairs and politics.”
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Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies. The platform consolidates proprietary data, leading analytics and proven industry insights into a single, secure environment, empowering agency teams and clients to enhance every stage of the commercial process. Core use cases of the Supreme Intelligence AIP include: Persona-Driven Strategy, which deploys trained personas that allow users to simulate reactions to messaging and refine strategies based on proprietary market research; Production-Ready Content Creation, custom workflow apps capable of generating production-ready assets; Dynamic Orchestration, which automatically curates and integrates the highest-performing models for any given task; and Continuous Performance Optimization, allowing teams to pivot investment and messaging instantly based on live market feedback. “Our efforts to customize the tool for client challenges and democratize AI across our 350+ subject matter experts, including 55+ PhDs, are driving 10x improvements in campaign speed, quality, and performance outcomes,” said Supreme Group founder and chief AI officer Sheldon Zhai.
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| Diana Arinovich |
Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility. The service is built to help clients reach wider audiences with intent aligned messaging, stronger authority signals, and intelligent amplification, supporting brand narrative control in the AI-driven digital landscape. Led by Relevance International of paid media and advertising services Diana Arinovich, AI/AO will provide services including a complimentary visibility audit of the brand’s current digital footprint followed by monthly performance reporting and advanced enhancements that integrate with its existing public relations and communications strategy. “This is an opportunity to future-proof a brand’s narrative, increase AI visibility, and maintain brand leadership, as the rules of search continue to evolve,” said agency CEO and founder Suzanne Rosnowski.
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IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional. Led by account manager Ashley Mir, the division guides clients through goal-driven collaborations designed to strengthen reputation, expand relevance, and drive sustained impact in an increasingly automated media landscape. It assists with such goals as reaching new audiences, building credibility and trust, generating revenue, acquiring qualified leads, and cost & resource sharing.
Taylor launches "Earn Everything," a repositioning that is intended to reflect both its heritage and its emphasis on relevance that is earned, not bought... The Net Zero Conference, which takes place on October 8 at the Los Angeles Convention Center, will convene climate leaders to re-envision the built environment and inspire a net zero future... Kite Hill launches Kite Hill Integrated Comms Intelligence, a client reporting framework that incorporates AI and custom workflows to give brands a holistic view of their communications performance across PR, owned and social media, search and AI search visibility... The Washington Women in Public Relations hosted “How Associations Lead with Strategic Storytelling,” on July 16 at Avoq's rooftop.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
