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The PHA Group, which has UK offices in London, Manchester and Leeds, is expanding into the U.S. market with the introduction of PHA U.S., which is based in New York. The new unit has kicked off work in the U.S. with OneDell Foundation and Hallmark’s Crayola Studios. The launch of PHA U.S. follows the establishment of Dig & Dig, The PHA Group’s boutique digital and social agency brand, in Boston in 2024. Renée Austin, who was most recently managing director, head of growth at Civic Entertainment Group, has come on to lead PHA U.S. Austin has also served as global chief client & growth officer and president at Current Global, and EVP at Weber Shandwick. “Clients want senior access, creativity, and clarity in an increasingly fragmented landscape, and PHA has a formula that’s already proven internationally,” said Austin. “Expanding into the U.S. now helps us meet that demand with a model built for the next era of communications.”
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The Next Solutions Group launches NSG Health, a healthcare division designed to strengthen and formalize the firm’s expertise across the healthcare industry landscape. The new division will be led by NSG chief executive officer Raymond F. Kerins Jr., who has served as SVP of corporate affairs at Bayer Corporation and held senior global leadership positions at Pfizer and Merck. NSG Health’s core offerings and expertise encompass product communications, media engagement, legal, medical, regulatory, medical meetings, patient advocacy, research & development, executive communications training and government investigations. In addition to Kerins, the leadership team of NSG Health will include managing director, global media engagement Dan Childs; managing director, content strategy and issue management Justin Blum; and VP Carolyn Nagle. “Bringing these experts together under a dedicated division, will position us to be a strategic leader in tackling some of the health industry’s toughest challenges seen today," said Kerins.
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Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor. The new office will accommodate next-generation operations including Pinpoint Targeting, the firm’s digital product, and will have an integrated workspace built for high-impact communications, creative content and analytics. The relocation follows a period of rapid expansion. Over the past five years, Rational 360 has grown from 35 to more than 115 employees. Last year, it saw year-over-year growth of 60 percent, necessitating a larger, more collaborative workspace. “Our new headquarters reflects our growth and where we are headed as a company—both in size and in the breadth of services we offer,” said Rational 360 founder and CEO Patrick Dorton.
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KAOH Media, a public relations and public affairs firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement, a nationwide community engagement network. Fieldwise is designed to support efficient land use, infrastructure development, brownfield reclamation, and clean energy projects with trusted, on-the-ground local insight and meaningful engagement. The network will also offer support for Tribal Nations initiatives on previously impacted or underutilized lands. With a network of 2,000 trained field consultants and community liaisons positioned across the United States, Fieldwise and delivers a scalable, people-centered model to meet the need for real-world public engagement in project host communities. “Fieldwise Civic Engagement was created to fill a critical gap in development where local trust, early communication, and authentic human connection often determine whether a project succeeds,” says Fieldwise Civic Engagement CEO Brad MacAfee.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
