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Supreme Group acquires Broth, a science-first creative agency. Broth will now operate as one of the portfolio brands within Supreme Group’s Brand + Creative vertical. The agency offers deep expertise in complex therapeutic areas, including gene therapy, hematology/oncology, immunology and rare disease with a strength in early positioning, launch strategy and pre-clinical storytelling. Broth clients will gain access to shared technology, AI-driven insights powered by proprietary platform Supreme Intelligence, and creative talent across Supreme Group. “Broth offers a special combination of creativity and scientific depth,” said Supreme Group CEO Tom Donnelly. “Their ability to decode complex science and shape it into clear, credible narratives meaningfully expands our Brand + Creative capabilities.” View O'Dwyer's ranking of the top healthcare PR firms.
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BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system that assigns placement-level value to each earned media placement using a weighted model of authority, reach and website credibility. The automated report correlates coverage timing with Google Analytics referral traffic and on-site engagement. The results are intended to make PR impact easier for users to validate and communicate while uncovering potential sales leads. “With the introduction of PR Rosetta Stone, BridgeView Marketing is redefining how PR value is measured—transforming earned media from a subjective exercise into a measurable, revenue-aligned business function,” said BridgeView Marketing CEO and founder Michael Emerton.
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| (L-R) Annie Moore, Victor Lopez |
Imperio Chaos, a New York-based public affairs and global advisory firm focused on helping clients align policy, media and culture, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club. Imperio offers digital-first influence operations, reputation and risk management, and creative execution, working to shape narratives and mobilize stakeholders. “Our goal is to help organizations navigate power in a digital-first world where influence is shaped in public, moves at the speed of culture, and demands a completely different playbook than the last 50 years,” said Moore, who is also the firm’s managing partner.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
