 |
MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy. MZ will work with Playboy management to develop and implement a capital markets strategy designed to increase Playboy’s visibility throughout the investment community. The initiative will highlight how Playboy is leveraging its cultural heritage and global recognition to build a diversified, high margin, asset-light business focused on licensing, media and experiences, and hospitality. “With our print magazine as a core differentiator to maintain our place in the public conscious, we are integrating physical and digital experiences to convert audience participation into recurring revenue,” said Playboy CEO and president Ben Kohn, adding that MZ Group’s efforts are aimed at helping the company communicate its “vision to build sustainable, long-term value for our shareholders.”
 |
Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA. Marketbridge’s services include go-to-market demand strategy, data and analytics, marketing operations support, and media management and creative. In the United States, LG serves organizations across multiple industries through its portfolio of commercial displays, IT infrastructure and software solutions. “Marketbridge set the standard through its modern B2B marketing capabilities and leadership in Account-Based Experiences, and the smart, inquisitive and collaborative nature of the team we met through the search process,” said LG Electronics USA’s head of B2B marketing communications, campaigns and branding Paul Vitellaro.
 |
ChizSix Marketing & Media, a Toronto-based firm, comes on board as agency of record for Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. ChizSix will focus on driving awareness, strengthening storytelling, and executing integrated campaigns to support Sakar’s expanding footprint and long-term growth plans. Sakar newest divisions are Vivitar Laboratories which offers health and wellness, and a Sporting Goods Division that includes pickleball equipment, youth sports equipment and inflatables. “ChizSix Marketing and Media brings the strategic thinking, creativity, and industry expertise we need to help amplify our story and support our continued growth,” said Sakar CEO and president Ralph Sasson.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
