 |
MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy. MZ will work with Playboy management to develop and implement a capital markets strategy designed to increase Playboy’s visibility throughout the investment community. The initiative will highlight how Playboy is leveraging its cultural heritage and global recognition to build a diversified, high margin, asset-light business focused on licensing, media and experiences, and hospitality. “With our print magazine as a core differentiator to maintain our place in the public conscious, we are integrating physical and digital experiences to convert audience participation into recurring revenue,” said Playboy CEO and president Ben Kohn, adding that MZ Group’s efforts are aimed at helping the company communicate its “vision to build sustainable, long-term value for our shareholders.”
 |
Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA. Marketbridge’s services include go-to-market demand strategy, data and analytics, marketing operations support, and media management and creative. In the United States, LG serves organizations across multiple industries through its portfolio of commercial displays, IT infrastructure and software solutions. “Marketbridge set the standard through its modern B2B marketing capabilities and leadership in Account-Based Experiences, and the smart, inquisitive and collaborative nature of the team we met through the search process,” said LG Electronics USA’s head of B2B marketing communications, campaigns and branding Paul Vitellaro.
 |
ChizSix Marketing & Media, a Toronto-based firm, comes on board as agency of record for Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. ChizSix will focus on driving awareness, strengthening storytelling, and executing integrated campaigns to support Sakar’s expanding footprint and long-term growth plans. Sakar newest divisions are Vivitar Laboratories which offers health and wellness, and a Sporting Goods Division that includes pickleball equipment, youth sports equipment and inflatables. “ChizSix Marketing and Media brings the strategic thinking, creativity, and industry expertise we need to help amplify our story and support our continued growth,” said Sakar CEO and president Ralph Sasson.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
