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MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy. MZ will work with Playboy management to develop and implement a capital markets strategy designed to increase Playboy’s visibility throughout the investment community. The initiative will highlight how Playboy is leveraging its cultural heritage and global recognition to build a diversified, high margin, asset-light business focused on licensing, media and experiences, and hospitality. “With our print magazine as a core differentiator to maintain our place in the public conscious, we are integrating physical and digital experiences to convert audience participation into recurring revenue,” said Playboy CEO and president Ben Kohn, adding that MZ Group’s efforts are aimed at helping the company communicate its “vision to build sustainable, long-term value for our shareholders.”
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Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA. Marketbridge’s services include go-to-market demand strategy, data and analytics, marketing operations support, and media management and creative. In the United States, LG serves organizations across multiple industries through its portfolio of commercial displays, IT infrastructure and software solutions. “Marketbridge set the standard through its modern B2B marketing capabilities and leadership in Account-Based Experiences, and the smart, inquisitive and collaborative nature of the team we met through the search process,” said LG Electronics USA’s head of B2B marketing communications, campaigns and branding Paul Vitellaro.
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ChizSix Marketing & Media, a Toronto-based firm, comes on board as agency of record for Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. ChizSix will focus on driving awareness, strengthening storytelling, and executing integrated campaigns to support Sakar’s expanding footprint and long-term growth plans. Sakar newest divisions are Vivitar Laboratories which offers health and wellness, and a Sporting Goods Division that includes pickleball equipment, youth sports equipment and inflatables. “ChizSix Marketing and Media brings the strategic thinking, creativity, and industry expertise we need to help amplify our story and support our continued growth,” said Sakar CEO and president Ralph Sasson.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
