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IMAGINE PR is named US public relations representative for Secret Atlas, an expedition travel company known for its "Expedition Micro Cruises" to remote polar regions, including Greenland, Antarctica. Svalbard and South Georgia. The agency will oversee integrated public relations and brand partnerships for Secret Atlas. In addition to strategic communications counsel, media relations, and influencer connections, IMAGINE PR’s scope of work will include leading media familiarization trips. Secret Atlas offers expedition experiences that are limited to 12 to 44 guests, allowing participants to avoid fixed timetables, long lines and staggered landings, as typically seen with larger ship expeditions.
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Firecracker PR is selected as agency of record for Bookipi, a global platform offering a comprehensive suite of AI-powered business management tools. Firecracker will drive public relations strategy to increase awareness among small businesses and solopreneurs, through a mix of product reviews and thought leadership activities. Bookipi offering include an appointment scheduler, CRM, an AI website builder and AI proposal creation.
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REYA Communications comes on board as public relations agency of record for African Bush Camps, a safari operator focused on conservation, community empowerment and authentic experiences. REYA Communications will lead strategic media relations, brand storytelling and digital-forward PR initiatives for African Bush Camps across key markets, highlighting the brand’s portfolio of camps, conservation initiatives, community programs, and founder-led narrative. Founded in 2006 by Zimbabwean guide and entrepreneur Beks Ndlovu, African Bush Camps was created with the aim of sharing Africa’s beauty while protecting its wildlife and uplifting local communities. “We chose to work with REYA because of their incredible reputation for representing some of Africa’s most unique independent lodges and operators,” said Ndlovu.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
