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Sprout Social, which provides social media management and analytics software, introduces an expanded Reddit partnership; Recruit, an AI-powered creator management tool; and the Trellis Monitoring Agent for NewsWhip. The Reddit partnership will now allow brands to engage with brand-owned subreddits from the Smart Inbox, publish to brand profiles and relevant subreddits, and filter Listening data for more precise insights. Recruit, a no-code landing page builder, lets brands launch customized creator application pages across any channel to capture, vet and match with partners. By making Trellis Monitoring Agent a part of media intelligence platform NewsWhip, brands using Sprout Social will be able to surface emerging stories early with updates that teams can easily act on. “These new capabilities help our customers authentically engage in the conversations that matter most to consumers and discovery engines, turning that engagement into a durable competitive advantage,” said Sprout Social CMO Scott Morris.
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Dragon Horse Agency, which launched DragonIQ, one of the industry’s first AI-based platforms for marketing and business intelligence, in 2016, introduces DragonAI, an agentic artificial intelligence solution that is designed to understand high-level business objectives and translate them into coordinated, micro-actionable steps. By breaking down complex objectives—such as entering a new market, optimizing a sales funnel, or improving customer retention—into a series of granular actions, DragonAI can execute those actions across integrated systems and platforms. “Dragon Horse Agency harnesses the power of both qualitative and quantitative AI-driven insights to craft visionary, step-by-step strategies that empower our clients to transform their organizations,” said agency co-CEO Blake Renda.
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Scatena Media Group (formerly Scatena Daniels Communications) has launched a new brand, reflecting its evolution into a fully integrated communications and marketing agency that supports mission-driven organizations across Southern California. The agency’s enhanced capabilities such as digital branding, content strategy, crisis communications and fractional C-suite services. To support the expanded services, Scatena Media Group recently hired April Tellez Green as director of integrated communications to lead the development and execution of Scatena Media Group’s new service verticals. CEO Denise Scatena says that the rebrand and expanded capabilities are aimed at clients that “want communications to feel cohesive and intentional, achieving increased, high-quality visibility.”
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
