 |
Sprout Social, which provides social media management and analytics software, introduces an expanded Reddit partnership; Recruit, an AI-powered creator management tool; and the Trellis Monitoring Agent for NewsWhip. The Reddit partnership will now allow brands to engage with brand-owned subreddits from the Smart Inbox, publish to brand profiles and relevant subreddits, and filter Listening data for more precise insights. Recruit, a no-code landing page builder, lets brands launch customized creator application pages across any channel to capture, vet and match with partners. By making Trellis Monitoring Agent a part of media intelligence platform NewsWhip, brands using Sprout Social will be able to surface emerging stories early with updates that teams can easily act on. “These new capabilities help our customers authentically engage in the conversations that matter most to consumers and discovery engines, turning that engagement into a durable competitive advantage,” said Sprout Social CMO Scott Morris.
 |
Dragon Horse Agency, which launched DragonIQ, one of the industry’s first AI-based platforms for marketing and business intelligence, in 2016, introduces DragonAI, an agentic artificial intelligence solution that is designed to understand high-level business objectives and translate them into coordinated, micro-actionable steps. By breaking down complex objectives—such as entering a new market, optimizing a sales funnel, or improving customer retention—into a series of granular actions, DragonAI can execute those actions across integrated systems and platforms. “Dragon Horse Agency harnesses the power of both qualitative and quantitative AI-driven insights to craft visionary, step-by-step strategies that empower our clients to transform their organizations,” said agency co-CEO Blake Renda.
 |
Scatena Media Group (formerly Scatena Daniels Communications) has launched a new brand, reflecting its evolution into a fully integrated communications and marketing agency that supports mission-driven organizations across Southern California. The agency’s enhanced capabilities such as digital branding, content strategy, crisis communications and fractional C-suite services. To support the expanded services, Scatena Media Group recently hired April Tellez Green as director of integrated communications to lead the development and execution of Scatena Media Group’s new service verticals. CEO Denise Scatena says that the rebrand and expanded capabilities are aimed at clients that “want communications to feel cohesive and intentional, achieving increased, high-quality visibility.”
Acceleration Community of Companies, a network of independent media, marketing, and communications agencies including DKC, Stripe Theory and MKG, expands ACC Intelligence... Crosby Marketing Communications CEO Raymond Crosby is named to the Anne Arundel County Chamber of Commerce’s 2026 Business Hall of Fame Class... Superson, a Helsinki-based agency with hubs in Amsterdam, Toronto and Singapore, is expanding its footprint in North America with the opening of a Toronto office.
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
