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Red Lorry Yellow Lorry is named U.S. PR agency of record for Pendulum, an AI-driven social listening and intelligence platform with a video-first emphasis. The agency is working to elevate Pendulum's profile as a leader in modern social intelligence. Its efforts will focus on educating marketers, communication leaders and risk teams on the growing data gaps created by traditional, text-based social listening tools. Pendulum’s platform uses agentic AI to analyze and surface brand mentions across text, audio, video and images, enabling organizations to identify untagged mentions, track emerging narratives and detect risk earlier than traditional keyword-based tools. “Today, the most important conversations about brands no longer happen in just captions or hashtags, but in spoken audio, video and visual content,” said Pendulum head of marketing Daniella Sampson. “We partnered with Red Lorry Yellow Lorry to help us tell that story clearly and credibly, and to educate the market on why capturing the full picture of social data is a business imperative.”
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Marino comes on board as agency of record in the U.S. for Italian food brands Pasta Garofalo and Di Marco Pinsa Romana. Marino will lead media relations, influencer strategy, and advertising for Pasta Garofalo, Italy’s oldest pasta brand, and deliver a fully integrated communications platform for Di Marco Pinsa Romana, encompassing media relations, creative content, social media, influencer marketing, and experiential events. Both brands are accelerating their U.S. expansion and selected Marino for its category expertise, strategic approach, and proven ability to translate Italian authenticity into culturally relevant American brand stories. “Their ability to seamlessly integrate media, social, influencers, and live experiences makes them the ideal partner,” said Di Marco global marketing director Fabrizio Vivarelli.
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Verde Brand Communications, a Colorado-based PR and brand communications agency that works with outdoor and active-lifestyle brands, is named agency of record for ThruDark, a British performance apparel brand. The partnership will support ThruDark’s continued expansion in the U.S. Verde will lead ThruDark’s North American communications strategy, supporting trade and industry media relations, creator and ambassador alignment, product and seasonal storytelling, and strategic visibility across outdoor, endurance and performance-driven categories. “Verde’s experience in the outdoor and performance space, combined with a disciplined, strategic approach to earned media, makes them a strong partner as we continue to grow,” said ThruDark co-founder Louis Tinsley.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
