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Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products. HCM will lead earned media and global PR strategy for Owlet as the company expands into new markets, forges partnerships that broaden access to its product ecosystem, optimizes its hardware and software offerings, and grows investor interest. HCM will also deploy its Generative Engine Optimization framework to ensure Owlet is discoverable across AI-powered search platforms. Having monitored more than 2.5 million babies globally across 30+ countries, Owlet has announced a partnership with webAI to build an AI infrastructure that will leverage its proprietary dataset into personalized intelligence for families. “We need a bold, innovative agency who not only understands our unique category, but shares our conviction that every baby deserves the best possible start in life,” said Owlet head of marketing Krista Weaver. “HCM brings the strategic vision to help us tell that story as we continue to expand and evolve."
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RG2 Communications is named agency of record for Okupa, a boutique hotel in Athens. RG2 will lead Okupa’s international communications strategy across the UK, Europe and the US, overseeing press office, brand storytelling, media relations and strategic positioning in the global travel, lifestyle and design sectors. The strategy will focus on long-lead and short-lead travel features, design and architecture coverage, cultural storytelling and curated media experiences. Okupa, which opened in November 2024, was conceived as both a destination for international travelers and a gathering place for the local community.
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Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO that has more than 150 pieces in its collection, 85 of which are installed outdoors. The agency will develop a strategic communications plan, create and execute a robust proactive media relations strategy, and integrate + elevate PR efforts with MOA's e-newsletter and social media channels. Founded in 1981, MOA provides a variety of arts events and programs, including its signature education program, Design and Build, which provides opportunities for young artists, students and creative minds to work with professional artists on collaborative art projects. It also owns and operates Fiddler’s Green Amphitheatre in collaboration with its tenant AEG Presents.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
