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Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products. HCM will lead earned media and global PR strategy for Owlet as the company expands into new markets, forges partnerships that broaden access to its product ecosystem, optimizes its hardware and software offerings, and grows investor interest. HCM will also deploy its Generative Engine Optimization framework to ensure Owlet is discoverable across AI-powered search platforms. Having monitored more than 2.5 million babies globally across 30+ countries, Owlet has announced a partnership with webAI to build an AI infrastructure that will leverage its proprietary dataset into personalized intelligence for families. “We need a bold, innovative agency who not only understands our unique category, but shares our conviction that every baby deserves the best possible start in life,” said Owlet head of marketing Krista Weaver. “HCM brings the strategic vision to help us tell that story as we continue to expand and evolve."
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RG2 Communications is named agency of record for Okupa, a boutique hotel in Athens. RG2 will lead Okupa’s international communications strategy across the UK, Europe and the US, overseeing press office, brand storytelling, media relations and strategic positioning in the global travel, lifestyle and design sectors. The strategy will focus on long-lead and short-lead travel features, design and architecture coverage, cultural storytelling and curated media experiences. Okupa, which opened in November 2024, was conceived as both a destination for international travelers and a gathering place for the local community.
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Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO that has more than 150 pieces in its collection, 85 of which are installed outdoors. The agency will develop a strategic communications plan, create and execute a robust proactive media relations strategy, and integrate + elevate PR efforts with MOA's e-newsletter and social media channels. Founded in 1981, MOA provides a variety of arts events and programs, including its signature education program, Design and Build, which provides opportunities for young artists, students and creative minds to work with professional artists on collaborative art projects. It also owns and operates Fiddler’s Green Amphitheatre in collaboration with its tenant AEG Presents.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
