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Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products. HCM will lead earned media and global PR strategy for Owlet as the company expands into new markets, forges partnerships that broaden access to its product ecosystem, optimizes its hardware and software offerings, and grows investor interest. HCM will also deploy its Generative Engine Optimization framework to ensure Owlet is discoverable across AI-powered search platforms. Having monitored more than 2.5 million babies globally across 30+ countries, Owlet has announced a partnership with webAI to build an AI infrastructure that will leverage its proprietary dataset into personalized intelligence for families. “We need a bold, innovative agency who not only understands our unique category, but shares our conviction that every baby deserves the best possible start in life,” said Owlet head of marketing Krista Weaver. “HCM brings the strategic vision to help us tell that story as we continue to expand and evolve."
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RG2 Communications is named agency of record for Okupa, a boutique hotel in Athens. RG2 will lead Okupa’s international communications strategy across the UK, Europe and the US, overseeing press office, brand storytelling, media relations and strategic positioning in the global travel, lifestyle and design sectors. The strategy will focus on long-lead and short-lead travel features, design and architecture coverage, cultural storytelling and curated media experiences. Okupa, which opened in November 2024, was conceived as both a destination for international travelers and a gathering place for the local community.
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Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO that has more than 150 pieces in its collection, 85 of which are installed outdoors. The agency will develop a strategic communications plan, create and execute a robust proactive media relations strategy, and integrate + elevate PR efforts with MOA's e-newsletter and social media channels. Founded in 1981, MOA provides a variety of arts events and programs, including its signature education program, Design and Build, which provides opportunities for young artists, students and creative minds to work with professional artists on collaborative art projects. It also owns and operates Fiddler’s Green Amphitheatre in collaboration with its tenant AEG Presents.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
