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| Jae Siercks |
McKinney brings on Weber Shandwick SVP, client experience Jae Siercks to lead its newly launched consumer PR practice, which is aimed at offering clients a more holistic view of paid, earned and owned channels. At Weber Shandwick, Siercks and her team leveraged the opportunity for integration for such clients as General Motors and ALDI. Before joining Weber in 2016, she was an account supervisor at Ogilvy PR. In her new position, Siercks will take a particular focus on extending and amplify McKinney’s momentum in the earned space. "Now that McKinney has an integrated consumer PR practice, with Jae at the helm, we can create holistic campaigns designed from day one to break through and earn unfair attention for our clients," said McKinney president Gretchen Walsh. "She really cares for people and for finding that balance of where to push and pull as a leader, and you can tell that the work is better for it."
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| Nina DeLorenzo |
Rational 360 hires Nina DeLorenzo as managing director for corporate affairs. DeLorenzo was previously chief global impact office at pharmaceutical company Indivior. She has also senior leadership positions at Pfizer, AbbVie, Sanofi and Emergent, and roles at PhRMA, on political campaigns, in the US Senate, and at the White House. At Rational 360, DeLorenzo will lead the growth of the agency’s corporate communications services, supporting clients across various industries, including healthcare. Her remit will also include working to grow Rational’s healthcare-specific digital targeting tool, Pinpoint Health. Rational’s digital product, Pinpoint Health. “Our clients are navigating an increasingly complex political, regulatory, and reputational environment, and Nina brings the corporate leadership and experience to help them meet those challenges,” said Rational 360 founder and CEO Patrick Dorton.
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| Keith Hopkins |
TV One Networks, which focuses on black culture and entertainment, appoints Keith Hopkins as VP of content distribution & marketing. Hopkins joins TV One from Roku, where he helped lead sports and news distribution strategy, securing major licensing agreements and spearheading the launch of SVOD, AVOD and FAST channels. Prior to Roku, he was SVP—distribution sales, marketing & business development at Nexstar Media Group. Earlier in his career, he held leadership positions at the Pac-12 Conference and NBCUniversal/Comcast, focusing on distribution strategy and partnership development. In his new role, Hopkins will lead the company’s distribution and partnership marketing strategy across all linear and digital platforms, domestically and internationally, maximizing reach and revenue opportunities for TV One and CLEO TV a lifestyle and entertainment network targeting Millennial and Gen X women of color. “His proven ability to drive growth across traditional and emerging platforms makes him an exceptional addition to our leadership team,” said TV One and CLEO TV president Michelle L. Rice.
HUNTER promotes Gigi García Russo to president and Michael Lamp to chief digital & transformation officer.... Cars.com Inc. a car-shopping marketplace, names Sarah Kettler CMO, effective June 15...The Trade Desk, an advertising tech company, appoints Sarah Gavin as CMO and EVP.
Brittany Sullivan, who held the senior VP-executive director of marketing post at Golin, has moved to Burson.
Codeword brings on Melody Brue and Jess Graham as part of a push to bolster its capabilities in market intelligence and commercial strategy... Havas Edge, which specializes in data-driven media, creative and customer acquisition strategies, for health, tech, consumer, retail and financial brands, promotes Pam Caputo to EVP, health media... Rezolve Ai, the London-based developer of Brain Suite, an enterprise AI platform purpose-built for agentic commerce, appoints Michele Fisher as CMO.
Jamie Dowd, who was most recently president of the health practice in the Americas at Weber Shandwick, comes on board at Allison Worldwide as global president, health + wellness, effective June 22.
Burson is bringing on Hanover managing director, Middle East Jonty Summers as head of corporate affairs in Dubai at the end of June... Ridgepost Capital, which had over $45 billion in assets under management as of March 31, names Brian McKenna VP, investor relations, effective June 15... The Center for AI Safety appoints Rochelle Nadhiri as head of public engagement. 
