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MKTG Sports + Entertainment, part of dentsu, is named PR agency of record for Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi. Operating across the U.S. and Australia, the agency will lead ASE's year-round communications strategy, including brand positioning, product launch support, earned media and executive visibility. Its efforts will be headed up by MLTG general manager PR Stephanie Rudnick. The appointment comes as ASE advances development of its Agassi Intelligence platform, which is designed to support player development, community engagement and personalized experiences across racquet sports. “MKTG brings strategic communications expertise and global reach that align with our ambitions,” said Agassi Sports Entertainment CEO Ronald Boreta. “This partnership is about building long-term credibility and sustained visibility as we scale."
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Hayden IR, a capital markets communications consulting firm, is engaged by Jones Soda Co. to provide investor communications, outreach efforts and other investor relations duties. Hayden IR’s services will include connecting Jones Soda with institutions, independent portfolio managers, buy-side and sell-side analysts, family offices, retail brokerage firms and accredited individual investors. “We believe now is the ideal time to engage Hayden IR. Their expertise will be vital as we articulate our 'narrow and deep' go-to-market strategy and our roadmap toward positive EBITDA to the financial community,” said Jones Soda CEO Scott Harvey.
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JC Communications is engaged as agency of record for three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace. The agency will be providing PR and influencer marketing for all three clients. The Grand Resort Lagonissi, a five-star property located in Athens on a 72-acre private peninsula in the Aegean Sea, features accommodations options including private villas with private pool and butler service. Elounda Beach Hotel & Villas, a 40-acre sanctuary on the island of Crete, is one of the few hotels on the Mediterranean with direct access to the sea. Elounda Bay Palace, also on Crete, is set on 20 acres along the Mediterranean coast, incorporating the island’s essence into every aspect of the resort.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
