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MKTG Sports + Entertainment, part of dentsu, is named PR agency of record for Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi. Operating across the U.S. and Australia, the agency will lead ASE's year-round communications strategy, including brand positioning, product launch support, earned media and executive visibility. Its efforts will be headed up by MLTG general manager PR Stephanie Rudnick. The appointment comes as ASE advances development of its Agassi Intelligence platform, which is designed to support player development, community engagement and personalized experiences across racquet sports. “MKTG brings strategic communications expertise and global reach that align with our ambitions,” said Agassi Sports Entertainment CEO Ronald Boreta. “This partnership is about building long-term credibility and sustained visibility as we scale."
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Hayden IR, a capital markets communications consulting firm, is engaged by Jones Soda Co. to provide investor communications, outreach efforts and other investor relations duties. Hayden IR’s services will include connecting Jones Soda with institutions, independent portfolio managers, buy-side and sell-side analysts, family offices, retail brokerage firms and accredited individual investors. “We believe now is the ideal time to engage Hayden IR. Their expertise will be vital as we articulate our 'narrow and deep' go-to-market strategy and our roadmap toward positive EBITDA to the financial community,” said Jones Soda CEO Scott Harvey.
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JC Communications is engaged as agency of record for three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace. The agency will be providing PR and influencer marketing for all three clients. The Grand Resort Lagonissi, a five-star property located in Athens on a 72-acre private peninsula in the Aegean Sea, features accommodations options including private villas with private pool and butler service. Elounda Beach Hotel & Villas, a 40-acre sanctuary on the island of Crete, is one of the few hotels on the Mediterranean with direct access to the sea. Elounda Bay Palace, also on Crete, is set on 20 acres along the Mediterranean coast, incorporating the island’s essence into every aspect of the resort.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
