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MKTG Sports + Entertainment, part of dentsu, is named PR agency of record for Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi. Operating across the U.S. and Australia, the agency will lead ASE's year-round communications strategy, including brand positioning, product launch support, earned media and executive visibility. Its efforts will be headed up by MLTG general manager PR Stephanie Rudnick. The appointment comes as ASE advances development of its Agassi Intelligence platform, which is designed to support player development, community engagement and personalized experiences across racquet sports. “MKTG brings strategic communications expertise and global reach that align with our ambitions,” said Agassi Sports Entertainment CEO Ronald Boreta. “This partnership is about building long-term credibility and sustained visibility as we scale."
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Hayden IR, a capital markets communications consulting firm, is engaged by Jones Soda Co. to provide investor communications, outreach efforts and other investor relations duties. Hayden IR’s services will include connecting Jones Soda with institutions, independent portfolio managers, buy-side and sell-side analysts, family offices, retail brokerage firms and accredited individual investors. “We believe now is the ideal time to engage Hayden IR. Their expertise will be vital as we articulate our 'narrow and deep' go-to-market strategy and our roadmap toward positive EBITDA to the financial community,” said Jones Soda CEO Scott Harvey.
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JC Communications is engaged as agency of record for three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace. The agency will be providing PR and influencer marketing for all three clients. The Grand Resort Lagonissi, a five-star property located in Athens on a 72-acre private peninsula in the Aegean Sea, features accommodations options including private villas with private pool and butler service. Elounda Beach Hotel & Villas, a 40-acre sanctuary on the island of Crete, is one of the few hotels on the Mediterranean with direct access to the sea. Elounda Bay Palace, also on Crete, is set on 20 acres along the Mediterranean coast, incorporating the island’s essence into every aspect of the resort.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
