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| Cindy Rose |
WPP CEO Cindy Rose today unveiled “Elevate 28,” a strategic plan designed to simplify the troubled company, which reported a 5.4 percent drop in 2025 revenues to $13.6B.
She blamed the “recent underperformance on excessive organizational complexity, lack of an integrated operating model and inconsistent strategic execution.”
Elevate 28 will restructure the company into four core operating units: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions across the North America, Latin America, EMEA and APAC regions.
The game plan calls for stabilizing the business in 2026, building momentum and returning to organic growth 2027 and delivering high-quality growth in 2028.
Rose plans to squeeze $675M in annualized cost savings from operations and conduct a portfolio rationalization to get WPP back on track. She promised to reinvest a big chunk of the cost-savings into high-growth areas.
As for 2026 guidance, Rose anticipates LFL revenue less pass-through costs to decline in the mid to high-single digits during the first half, with an improving trajectory during the second half of the year.
Omnicom CEO John Wren reported a Q4 $977.2M operating loss, largely due to the $1.1B in severance and repositioning expenses connected to the $13B Interpublic takeover that closed on Nov. 26.
Publicis Groupe reports an 8.8 percent rise in 2025 net revenues to $16.4B with
Public Policy Holding Company today priced its initial public offering at $12.25 per share. The sale of 4,150,000 shares raised $50.8M in gross proceeds.
Public Policy Holding Company reports that 4Q '25 revenues surged 27.8 percent to $49.9M. Organic growth rose 5.4 percent.
WPP tops the Financial Times’ list of the biggest stock market losers for 2025. The share price of the owner of Burson and Ogilvy has plummeted 60 percent so far this year.
