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| Stephanie Craig |
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021. Before joining KITH, Craig was president and founder of Apeiron Strategy Group and she has also led communications for The Hill and National Journal. After playing a key role in moving the firm into the crisis preparation space, she is assuming the leadership position from agency founder Bill Coletti. Craig has also overseen the launch of KITH’s CrisisResilient 365—a proprietary diagnostic platform designed to quantify crisis readiness.
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The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants. The expansions build on Agent Cloud’s relationships with such AI partners as OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and creative models NanoBanana and Veo, as well as xAI’s Grok. They leverage Agent Cloud's specialized capabilities through strategic partnerships with leading AI companies Glystn, Limbik, Parallel and Walt AI, alongside major platform enhancements that improve user experience and administrative control. "These advancements represent our commitment to continuous innovation based on real user needs," said The Marketing Cloud CEO Elspeth Rollert. The Agent Cloud enhancements are available immediately to existing users, with new specialized agents accessible through the platform's unified interface.
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Notified launches its AI Press Release Optimizer, which is intended to help communications teams improve large language model visibility and strengthen clarity for journalists via AI-powered recommendations. The feature, which will be included as part of GlobeNewswire press release distribution subscriptions starting in March, delivers recommendations aimed at increasing citation potential and accelerating approvals through clear, transparent guidance. All the AI Press Release Optimizer’s recommendations are optional and authors remain fully in control of their content. “With the AI Press Release Optimizer, we’re giving communicators a smarter way to maximize the reach of news announcements, preserve brand voice and increase the likelihood stories are accurately cited and amplified by answer engines,” said Notified president and CEO Erik Carlson.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
FGS Global is collaborating with The 350 Club, a closed community for board members and leaders of large global companies... Impact XM, a portfolio company of global investment firm The Riverside Company, acquires Jack Morton from Omnicom... Southwest Strategies Group, a San Diego-based firm with offices in Fresno, Los Angeles, Phoenix, San Francisco and Seattle, rebrands as Bodewell Group, unifying its family of agencies into a single strategic communications firm.
