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Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI. As agency of record, RPR will implement a focused, strategic communications program designed to align all external communications with Pactum’s updated brand messaging framework, appealing to a wider audience and positioning Pactum as the company procurement professionals associate first with AI-powered negotiation. Pactum’s AI-powered negotiation platform lets large organizations automate and optimize high-volume, complex supplier negotiations, delivering audited savings, improved supplier relationships, and stronger resilience across global supply chains. “Rubenstein Public Relations understands both the enterprise landscape and the scrutiny AI companies face. Together, we aim to advance a more transparent, data-driven conversation about what agentic AI can achieve in global procurement,” said Pactum CEO Kaspar Korjus.
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SolComms, which works with startups and scale-ups across healthcare, consumer and technology, is representing Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand that was acquired by PepsiCo last year. The agency is tasked with driving executive communications, which will encompass storytelling and personal brand building, media relations, thought leadership across major conferences and more. Following the PepsiCo acquisition, the Ellsworths are focused on advising consumer brands on marketing strategy, angel investing in companies across various sectors, and hitting the speaker circuit. “SolComms shares our grit and hustle when it comes to public relations and brand marketing, and we’re looking forward to partnering with them as we begin writing our next chapter,” said Allison and Stephen Ellsworth
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Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform that offers minimally invasive, in-office knee and spine procedures as an alternative to traditional orthopedic surgery. Trevelino/Keller will work with the company to boost its visibility in Atlanta and expand its national reach. CartiNova's model emphasizes individualized treatment plans tailored to each patient's anatomy, activity level and performance goals. "I chose Trevelino/Keller for their experience in medical technology and disruptive companies. Their strategic approach to launching CartiNova and supporting my company's ongoing full-service needs aligned well with my vision to make CartiNova a differentiated brand in orthopedics," said CartiNova founder Dr. Trevor Turner.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
