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Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI. As agency of record, RPR will implement a focused, strategic communications program designed to align all external communications with Pactum’s updated brand messaging framework, appealing to a wider audience and positioning Pactum as the company procurement professionals associate first with AI-powered negotiation. Pactum’s AI-powered negotiation platform lets large organizations automate and optimize high-volume, complex supplier negotiations, delivering audited savings, improved supplier relationships, and stronger resilience across global supply chains. “Rubenstein Public Relations understands both the enterprise landscape and the scrutiny AI companies face. Together, we aim to advance a more transparent, data-driven conversation about what agentic AI can achieve in global procurement,” said Pactum CEO Kaspar Korjus.
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SolComms, which works with startups and scale-ups across healthcare, consumer and technology, is representing Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand that was acquired by PepsiCo last year. The agency is tasked with driving executive communications, which will encompass storytelling and personal brand building, media relations, thought leadership across major conferences and more. Following the PepsiCo acquisition, the Ellsworths are focused on advising consumer brands on marketing strategy, angel investing in companies across various sectors, and hitting the speaker circuit. “SolComms shares our grit and hustle when it comes to public relations and brand marketing, and we’re looking forward to partnering with them as we begin writing our next chapter,” said Allison and Stephen Ellsworth
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Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform that offers minimally invasive, in-office knee and spine procedures as an alternative to traditional orthopedic surgery. Trevelino/Keller will work with the company to boost its visibility in Atlanta and expand its national reach. CartiNova's model emphasizes individualized treatment plans tailored to each patient's anatomy, activity level and performance goals. "I chose Trevelino/Keller for their experience in medical technology and disruptive companies. Their strategic approach to launching CartiNova and supporting my company's ongoing full-service needs aligned well with my vision to make CartiNova a differentiated brand in orthopedics," said CartiNova founder Dr. Trevor Turner.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
