 |
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI. As agency of record, RPR will implement a focused, strategic communications program designed to align all external communications with Pactum’s updated brand messaging framework, appealing to a wider audience and positioning Pactum as the company procurement professionals associate first with AI-powered negotiation. Pactum’s AI-powered negotiation platform lets large organizations automate and optimize high-volume, complex supplier negotiations, delivering audited savings, improved supplier relationships, and stronger resilience across global supply chains. “Rubenstein Public Relations understands both the enterprise landscape and the scrutiny AI companies face. Together, we aim to advance a more transparent, data-driven conversation about what agentic AI can achieve in global procurement,” said Pactum CEO Kaspar Korjus.
 |
SolComms, which works with startups and scale-ups across healthcare, consumer and technology, is representing Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand that was acquired by PepsiCo last year. The agency is tasked with driving executive communications, which will encompass storytelling and personal brand building, media relations, thought leadership across major conferences and more. Following the PepsiCo acquisition, the Ellsworths are focused on advising consumer brands on marketing strategy, angel investing in companies across various sectors, and hitting the speaker circuit. “SolComms shares our grit and hustle when it comes to public relations and brand marketing, and we’re looking forward to partnering with them as we begin writing our next chapter,” said Allison and Stephen Ellsworth
 |
Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform that offers minimally invasive, in-office knee and spine procedures as an alternative to traditional orthopedic surgery. Trevelino/Keller will work with the company to boost its visibility in Atlanta and expand its national reach. CartiNova's model emphasizes individualized treatment plans tailored to each patient's anatomy, activity level and performance goals. "I chose Trevelino/Keller for their experience in medical technology and disruptive companies. Their strategic approach to launching CartiNova and supporting my company's ongoing full-service needs aligned well with my vision to make CartiNova a differentiated brand in orthopedics," said CartiNova founder Dr. Trevor Turner.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
