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Scout Lab, which works with clients in the human and planetary health sectors, is named communications agency for TrustedHousesitters, a home and pet-sitting community. Scout Lab will lead consumer press, brand positioning and media strategy for TrustedHousesitter to help it grow awareness of its travel model built on trust, community, and care. With a community of 280,000 people, TrustedHousesitters lets users stay for free in someone’s house while petsitting. "Scout Lab brings a proactive, high-energy approach that aligns perfectly with our ambition for the next stage of growth,” said TrustedHousesitters CMO Emily Grossman. Their ability to pair creative storytelling with measurable outcomes is exactly what we were looking for in a communications partner.”
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Magrino is named by BSH, the home appliances arm of Germany’s Bosch Group, as its public relations agency of record for “Region North America.” Magrino will provide strategic counsel, narrative development, press outreach, news bureau, executive communications, crisis, trade show/event media relations support and executive social media visibility/strategy, combined with strategic support for influencer and content creator management. The agency’s coverage across BSH’s portfolio will encompass its wide range of product categories: Cooking & Baking; dishwashers; built-in coffee, refrigeration and wine storage; washers and dryers; small appliances and more. One of the world’s leading home appliance manufacturers, BSH operates in more than 50 countries, with manufacturing facilities spanning multiple continents.
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Refuel Agency is selected as marketing partner for FY2025-26 and beyond by Veterans Florida, a state-created organization that connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources. The agency will provide comprehensive services including strategic planning, digital and traditional media buying, social media management, content creation, website optimization and brand development for Veterans Florida's programs. The partnership leans into Refuel Agency's experience in military audience marketing to include supporting the state's veteran services, workforce development, and SkillBridge initiatives across Florida's 1.5 million-strong veteran population. "With 200,000 servicemembers separating or retiring from the military each year, we needed a firm with experience and a track record of results to hit the ground running,” said Veterans Florida executive director Joe Marino.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
