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Praytell is selected as U.S. PR agency of record for Burger King. The agency will lead earned media and influencer relations, including major menu introductions, seasonal initiatives, partnerships and corporate storytelling. It will also help identify culturally informed storylines that reinforce the brand’s positioning and strengthen its connection with guests. In addition, Mojo Supermarket has been named Burger King’s social agency of record, leading its U.S. social strategy and creative, including community engagement and cultural activations. Together, Praytell and Mojo Supermarket will partner with the broader Burger King agency teams to ensure ideas are conceived with cultural impact in mind, brought to life through social, and amplified through earned engagement. “As we elevate the Burger King brand our integrated agency team has been completed with these great new additions,” said Burger King U.S. CMO Joel Yashinsky.
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P-22 Agency is appointed PR agency of record for Explora, a family-owned, certified B Corporation offering immersive journeys across seven luxury lodges in Chile, Peru, Bolivia, and Argentina. The agency is leading strategic communications and media relations across the U.S., UK and Australia for the company, strengthening its position as a global leader in exploration throughout South America. P-22 will also drive brand visibility ahead of two lodge openings—Explora El Calafate in Argentina and Explora Torres del Paine Conservation Reserve in Chile—both set to debut in December 2026. “In an increasingly digital, accelerated, and always-on world, there is a growing desire to disconnect from the noise and reconnect with what feels real—experiences that are immersive, intentional, and singular by design,” says P-22 Agency Founder and CEO Ty Bentsen.
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GV Public Relations is named public relations agency of record for The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. GVPR will lead the properties’ overarching media relations strategies and create campaigns and narratives to help amplify their messaging on a national level. The 65-room Whitney Hotel is a AAA Four Diamond and two MICHELIN Key property in Boston’s Beacon Hill neighborhood. The Rittenhouse Hotel has 118 guest rooms and suites in addition to The Rittenhouse Spa & Club, with more than 12,000 square feet of event space. Juniper Preserve, Golf & Wellness Resort, a wellness-driven property located in the juniper forest of Central Oregon, has two championship golf courses.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
