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Praytell is selected as U.S. PR agency of record for Burger King. The agency will lead earned media and influencer relations, including major menu introductions, seasonal initiatives, partnerships and corporate storytelling. It will also help identify culturally informed storylines that reinforce the brand’s positioning and strengthen its connection with guests. In addition, Mojo Supermarket has been named Burger King’s social agency of record, leading its U.S. social strategy and creative, including community engagement and cultural activations. Together, Praytell and Mojo Supermarket will partner with the broader Burger King agency teams to ensure ideas are conceived with cultural impact in mind, brought to life through social, and amplified through earned engagement. “As we elevate the Burger King brand our integrated agency team has been completed with these great new additions,” said Burger King U.S. CMO Joel Yashinsky.
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P-22 Agency is appointed PR agency of record for Explora, a family-owned, certified B Corporation offering immersive journeys across seven luxury lodges in Chile, Peru, Bolivia, and Argentina. The agency is leading strategic communications and media relations across the U.S., UK and Australia for the company, strengthening its position as a global leader in exploration throughout South America. P-22 will also drive brand visibility ahead of two lodge openings—Explora El Calafate in Argentina and Explora Torres del Paine Conservation Reserve in Chile—both set to debut in December 2026. “In an increasingly digital, accelerated, and always-on world, there is a growing desire to disconnect from the noise and reconnect with what feels real—experiences that are immersive, intentional, and singular by design,” says P-22 Agency Founder and CEO Ty Bentsen.
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GV Public Relations is named public relations agency of record for The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. GVPR will lead the properties’ overarching media relations strategies and create campaigns and narratives to help amplify their messaging on a national level. The 65-room Whitney Hotel is a AAA Four Diamond and two MICHELIN Key property in Boston’s Beacon Hill neighborhood. The Rittenhouse Hotel has 118 guest rooms and suites in addition to The Rittenhouse Spa & Club, with more than 12,000 square feet of event space. Juniper Preserve, Golf & Wellness Resort, a wellness-driven property located in the juniper forest of Central Oregon, has two championship golf courses.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
Firecracker PR lands ExLabs, a commercial deep-space mission operator building scalable platforms for exploration, planetary defense and resource-driven missions beyond Earth orbit... ArcSense Communications picks up MuukTest, provider of an agentic AI-assisted toolkit to help achieve instantaneous, trustable feedback on software quality without the need for massive automation teams... REYA Communications is named PR agency of record for Galapagos Safari Camp, which offers personalized safaris in the Galapagos Islands and mainland Ecuador.
