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Praytell is selected as U.S. PR agency of record for Burger King. The agency will lead earned media and influencer relations, including major menu introductions, seasonal initiatives, partnerships and corporate storytelling. It will also help identify culturally informed storylines that reinforce the brand’s positioning and strengthen its connection with guests. In addition, Mojo Supermarket has been named Burger King’s social agency of record, leading its U.S. social strategy and creative, including community engagement and cultural activations. Together, Praytell and Mojo Supermarket will partner with the broader Burger King agency teams to ensure ideas are conceived with cultural impact in mind, brought to life through social, and amplified through earned engagement. “As we elevate the Burger King brand our integrated agency team has been completed with these great new additions,” said Burger King U.S. CMO Joel Yashinsky.
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P-22 Agency is appointed PR agency of record for Explora, a family-owned, certified B Corporation offering immersive journeys across seven luxury lodges in Chile, Peru, Bolivia, and Argentina. The agency is leading strategic communications and media relations across the U.S., UK and Australia for the company, strengthening its position as a global leader in exploration throughout South America. P-22 will also drive brand visibility ahead of two lodge openings—Explora El Calafate in Argentina and Explora Torres del Paine Conservation Reserve in Chile—both set to debut in December 2026. “In an increasingly digital, accelerated, and always-on world, there is a growing desire to disconnect from the noise and reconnect with what feels real—experiences that are immersive, intentional, and singular by design,” says P-22 Agency Founder and CEO Ty Bentsen.
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GV Public Relations is named public relations agency of record for The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. GVPR will lead the properties’ overarching media relations strategies and create campaigns and narratives to help amplify their messaging on a national level. The 65-room Whitney Hotel is a AAA Four Diamond and two MICHELIN Key property in Boston’s Beacon Hill neighborhood. The Rittenhouse Hotel has 118 guest rooms and suites in addition to The Rittenhouse Spa & Club, with more than 12,000 square feet of event space. Juniper Preserve, Golf & Wellness Resort, a wellness-driven property located in the juniper forest of Central Oregon, has two championship golf courses.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
