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Canada's DC embassy has hired Cogent Strategies to assess the US social media landscape and provide data-driven and actionable recommendations about the best ways to reach targeted audiences to advance its advocacy objectives.
It manages 68 social media accounts across Facebook, X, Instagram and Linkedln to support its public diplomacy and strategic communications initiatives.
Cogent will map how US government officials, policymakers, journalists and media outlets, think tanks, academics, policy influencers, investors, trade associations and companies across both national and subnational levels consume information online.
It will develop a platform prioritization framework geared to the relative value of each outlet for reach, influence and audience alignment.
That framework will recommend what platform to focus on for messaging, and which should be scaled back or dropped.
Cogent also will offer direction on content themes, tone, design and format to optimize engagement across prioritized platforms.
The firm is to get a $25K fee for the social audit.
Congent has Will Bohlen (managing director), Ben Fischbein (senior VP-digital & research) and Maddie Wray (associate) handing the Embassy effort.
Brownstein Hyatt Farber Schreck has agreed to provide government relations and PA services to the Kingdom of Morocco.
The Washington Media Group is providing strategic communications support for Qatar's Education City, home of satellite facilities of Weill Cornell Medicine, Carnegie Mellon, Georgetown and others.
DCI Group has signed a $250K monthly retainer contract to provide communications and government affairs services for the Commonwealth of the Bahamas.
DGA Group signs $42,500 monthly retainer pact to provide government affairs services to OCP North America, phosphate fertilizer operation owned by the Government of Morocco.
Qorvis is working with the embassy of Ghana to advance the mission of the country’s Millennium Excellence Foundation in the US.
