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Violet PR is selected to support national communications and business attraction strategy for the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce. The agency will help position Birmingham as a rising Southern hub for corporate investment, advanced industry and innovation, helping to elevate the city’s national profile by spotlighting its industry clusters, workforce training solutions and competitive cost advantages. Representing the seven-county Birmingham region, BBA leads business recruitment, expansion and talent initiatives. "Violet PR understands how to connect economic data, workforce strategy and industry momentum into an attention-getting narrative that resonates with investors, executives and media alike," said Birmingham Business Alliance presdent and CEO Steve Ammons.
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Glodow Nead Communications comes on board as US agency of record for Wines of Georgia, an agency of the Republic of Georgia dedicated to promoting the country’s wines globally. The agency will provide media support to Wines of Georgia for the country’s inaugural National Wine Day celebration and conference in Tbilisi on May 8, in addition to such trade and consumer events as VinExpo Miami, Food & Wine Classic Aspen, and New York’s Karakterre. Glodow Nead will also coordinate immersive visits to Georgia’s wine regions for qualified trade and media. “Glodow Nead Communications not only brings an in-depth understanding of wine to our campaign, but also the expertise to tell the story of our culture and values in the US,” said National Wine Agency of Georgia head of marketing & PR Tamta Kvelaidze.
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Moroch, a Dallas-based agency, is named agency of record for Leslie’s, Inc., a direct-to-consumer brand that provides pool and spa care products to both residential customers and pool professionals. Moroch will support the brand with strategy and execution across targeted paid media channels, as well as consulting on Leslie’s owned media ecosystem. The partnership will draw on Moroch’s local-market expertise, supported by official partnerships with leading platforms including Google, Meta, Microsoft, Yelp, and Bing, as well as its proprietary Moroch Data Science tool suite. Leslie’s operates an integrated ecosystem of approximately 950 physical locations and a digital platform.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
