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Violet PR is selected to support national communications and business attraction strategy for the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce. The agency will help position Birmingham as a rising Southern hub for corporate investment, advanced industry and innovation, helping to elevate the city’s national profile by spotlighting its industry clusters, workforce training solutions and competitive cost advantages. Representing the seven-county Birmingham region, BBA leads business recruitment, expansion and talent initiatives. "Violet PR understands how to connect economic data, workforce strategy and industry momentum into an attention-getting narrative that resonates with investors, executives and media alike," said Birmingham Business Alliance presdent and CEO Steve Ammons.
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Glodow Nead Communications comes on board as US agency of record for Wines of Georgia, an agency of the Republic of Georgia dedicated to promoting the country’s wines globally. The agency will provide media support to Wines of Georgia for the country’s inaugural National Wine Day celebration and conference in Tbilisi on May 8, in addition to such trade and consumer events as VinExpo Miami, Food & Wine Classic Aspen, and New York’s Karakterre. Glodow Nead will also coordinate immersive visits to Georgia’s wine regions for qualified trade and media. “Glodow Nead Communications not only brings an in-depth understanding of wine to our campaign, but also the expertise to tell the story of our culture and values in the US,” said National Wine Agency of Georgia head of marketing & PR Tamta Kvelaidze.
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Moroch, a Dallas-based agency, is named agency of record for Leslie’s, Inc., a direct-to-consumer brand that provides pool and spa care products to both residential customers and pool professionals. Moroch will support the brand with strategy and execution across targeted paid media channels, as well as consulting on Leslie’s owned media ecosystem. The partnership will draw on Moroch’s local-market expertise, supported by official partnerships with leading platforms including Google, Meta, Microsoft, Yelp, and Bing, as well as its proprietary Moroch Data Science tool suite. Leslie’s operates an integrated ecosystem of approximately 950 physical locations and a digital platform.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
