 |
| (L-R) Kimberly Lancaster, Peter Girard, Alexandra Crabb |
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard. Caster will continue to operate under the same brand, team structure and client service model, with no disruption expected for clients or partners. Founder Kimberly Lancaster will remain actively involved with the firm through August 2026 to support an orderly transition of leadership, client relationships and operations. Crabb, who was previously EVP, will become president of Caster, and Girard will continue as SVP. “Alex and Pete are exceptional leaders and outstanding PR professionals who understand our clients, our culture and the values that have guided this firm from the beginning,” said Lancaster.
 |
DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering. The Authority Studio will deliver ownable thought leadership and proprietary brand IP, including articles, research reports, LinkedIn programs, podcasts, newsletters, video and book projects. It will also support sales enablement and marketing initiatives produced under DiGennaro Communications’ Marketing2Marketers subsidiary. The new unit is led by Laura Petrecca, a former editor at USA Today, the New York Post and Ad Age, who comes on as DGC’s chief content officer. Initial clients include mktg.ai, a creative intelligence system for marketers, and Creative Spirit, a nonprofit that DGC helped to launch that connects neurodivergent talent with innovative, inclusive employers. “Laura’s well-honed journalist instincts, digital fluency, and leadership experience will enable our clients to create differentiated narratives that support growth and achieve business goals,” said DiGennaro Communications founder and CEO Samantha DiGennaro.
 |
The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman. The rebrand, which comes as the agency celebrates its 25th anniversary, includes a new website and refreshed visual identity. In the past year, Brandman has added offices in Palm Beach and Charleston to its locations in Los Angeles, New York, London and Sydney. Clients that the agency has recently added to its roster include Six Senses London, Waldorf Astoria Costa Rica Punta Cacique and Edgewood Tahoe Resort. “This rebrand reflects our evolution — honoring our legacy while positioning us for the next era of growth, innovation, and global influence,” said Brandman founcer and CEO Melanie Brandman.
Matter relaunches its local marketing services, which will focus on providing approachable, agency-caliber marketing programs to help smaller-scale businesses grow in the age of AI... Publicis Sports, the sport and culture marketing arm of Publicis Group, is collaborating with Travis Kelce of the Kansas City Chiefs and 3 Arts Sports on the launch of TEKTA, a Name, Image and Likeness consulting and activation offering... The 23rd Annual International Business Awards announces its Gold, Silver and Bronze Stevie Award winners for 2026.
The Pollack Group launches its Brand Visibility Index, a research series that examines how brands are represented, ranked and cited by generative AI platforms... PARC Solutions, a New York- and London-based advisory firm, forms a strategic collaboration with Guillot Consulting, a provider of lobbying, government relations, political advocacy, and business development services... SalterMitchell PR, a Tallahassee, FL-based firm, wins two 2026 Florida Public Relations Association Golden Image Awards.
Page launches the Polansky Future Leaders Fund, which was established through a gift from 2025 Page Hall of Fame inductee and former Weber Shandwick Global CEO Andy Polansky... Ruder Finn reintroduces its website, ruderfinn.com, which will now feature a large language model (LLM) as its primary user interface... Higher Plane Media is launched by former Sloane & Company CEO Darren Brandt.
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
