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Keybridge Communications has picked up the Faith Whittlesey Society to promote Switzerland’s ties with the US.
Named after the former US ambassador to Switzerland and Reagan White House staffer, FWS is a nongovernmental advocacy organization dedicated to fostering cultural, economic and civic understanding between the US and Switzerland.
Keybridge is to write and place six op-eds in prominent online or major-market American publications. It also will syndicate each op-ed to regional newspapers across the US.
The op-eds will be themed “Switzerland: America’s Quiet Ally in Prosperity.”
Keybridge’s contract runs through the end of the year. The pact’s KPIs are 15M cumulative readership, 100K social reach engagements and five policymaker citations.
The DC-based firm will receive $65K for its effort.
Misgav Institute for National Security and Zionist Strategy has hired Mercury Public Affairs for government relations advice and services, including outreach to government officials and potentially US media outlets.
Mercury has signed Institut Macaya, a Haitian think tank organized by business leaders to end the cycle of crises that have long ravaged the Caribbean country.
Connector Inc. has signed on as primary government affairs counsel to Iraqi politico Hussein AlAnkoshei.
Soma Oil and Gas Ltd., a British Virgin Islands company focused on upstream petroleum exploration and development opportunities off the coast of Somalia. is looking for US partners.
Ruder Finn, Inc. has signed on to support China’s Huawei Technologies Co. and its US research arm Futurewei’s communications in the US.
