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| Sam Fabens |
The Bank Policy Institute, a nonpartisan public policy, research and advocacy group that represents universal banks, regional banks and the major foreign banks doing business in the United States, names Sam Fabens head of communications, effective April 20. Fabens comes to BPI from public affairs agency VOX Global, where he most recently served as a partner and led the firm’s financial services practice. At VOX, he worked with clients across a range of industries, including financial services, technology and telecommunications, to develop and execute communications campaigns around public policy. “With nearly two decades of experience in D.C., he brings insights and perspective to our team that will further strengthen our advocacy for our member banks,” said BPI chief public affairs officer Kate Childress.
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| Diane Hockenberry |
By Light Professional IT Services, which provides advanced technology solutions that deliver cyber and warfighter training platforms for defense and national security missions, appoints Diane Hockenberry as CMO. Hockenberry was most recently senior director, marketing and strategic communications at Trident, a private equity-backed defense technology portfolio. Her previous positions include heading up corporate communications at satellite communications company Iridium Communications and leading marketing and senior director, marketing and engagement at WAMU 88.5, Washington, DC's NPR affiliate. In her new role, Hockenberry will oversee enterprise marketing, brand strategy, and product commercialization across By Light's cyber and modeling, simulation & training divisions. "Diane's leadership and experience bridging commercial innovation with mission-driven solutions will help ensure our capabilities are represented with the same precision and impact with which they're built," said By Light CEO Bob Donahue.
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| Jill Thomas |
Chicken Salad Chick, a fast-casual chicken salad restaurant chain, brings on Jill Thomas as CMO. Thomas joins the company from PGA TOUR Superstore, where she was SVP and CMO of retail and e-commerce, leading fan engagement, lifecycle marketing and digital commerce initiatives. She has also held senior marketing posts at Disney Parks, Experiences and Products; Edible Brands; Yum! Brands; and Publix Super Markets. At Chicken Salad Chick, Thomas will lead all brand and marketing functions, overseeing national consumer marketing, digital and loyalty strategy, menu innovation support, and guest experience initiatives. "Jill's ability to connect data-driven strategy with meaningful guest experiences makes her an exceptional addition to our leadership team," said Chicken Salad Chick president and CEO Scott Deviney.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
Method Communications names Lexy King SVP to head up the agency’s new corporate communications specialist group... Five9, provider of the Intelligent CX Platform, appoints Jay Lee as chief marketing and growth officer... Sundial Media & Technology Group, which is the parent company of such brands as ESSENCE and Refinery29, appoints Amanda Butler as CMO.
