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French/West/Vaughan signs on to providepublic relations and integrated marketing support for Allegiance Flag Supply, a Charleston, SC-based manufacturer dedicated to producing high-quality, U.S.-made American flags. The agency’s work will focus on expanding the company’s national presence and amplifying its mission to restore American craftsmanship. The engagement comes as America250—the celebration of the 250th anniversary of the U.S.—promotes such initiatives as a national effort to place American flags in classrooms across the country. The engagement adds to FWV’s growing roster of clients in the consumer products and American manufacturing sectors—including Zippo Manufacturing Company, W.R. Case & Sons Cutlery Company (Case Knives), and Tru Western, which offers Western-inspired fragrances. “FWV shares our commitment to telling authentic stories, and we look forward to working together to bring greater awareness to the importance of domestic manufacturing and the values our company represents,” said Allegiance Flag Supply co-founder Katie Lyon.
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FINN Partners is appointed public relations agency of record for rare wine reseller Benchmark Wine Group. The agency will lead all public relations initiatives, focusing on earned media relations and efforts targeting rare wine and spirit consumers, retailers, restaurants and collectors. Established in 2002, Napa, CA- based Benchmark Wine Group is the leading source of rare and back-vintage wine for wine retailers, restaurants and collectors in the U.S. In 2024, it acquired white glove specialty reseller The Wine Spectrum. "FINN Partners stood out for their expertise in the luxury lifestyle, wine, AI and tech sectors, as well as their sophisticated approach to storytelling,” said David Parker, CEO of Benchmark Wine Group and president of the National Association of Wine Retailers.
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Avenue Z is selected as agency of record by Renaissance Benefits, a provider of ancillary and supplemental benefits, following Renaissance’s recent acquisition of Ansel Health. The agency will drive full-funnel performance for Renaissance’s ancillary and supplemental benefits portfolio, leading earned, owned and performance media—including AI Search Optimization. Avenue Z will also support Renaissance’s launch of its new RenSecureHealth product, a supplemental health insurance plan that provides coverage for a wide range of unexpected medical expenses, through integrated digital marketing, communications and broker-focused programs. “We were looking for an agency that feels like an extension of our team, not just a vendor, and that thinks about our business the way we do, bringing proactive, modern ideas across digital, social, and PR,” said Renaissance SVP, customer experience & brand Chris Adams. “Avenue Z really showed up that way for us.”
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
