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FGS Global represents Brown-Forman Corp. as it confirms merger discussions with French liquor giant Pernod Ricard.
The Louisville-based company says a partnership with Pernod Ricard would be a merger of equals.
A deal would result in significant synergies and “create a global spirits leader with enhanced scale, a powerful brand portfolio, and a balanced geographic footprint, all anchored by two iconic families,” according to B-F's statement.
There’s no assurance that a merger will happen.
Pernod Ricard generates $12.6B in annual revenues from its collection of more than 200 brands such as Jameson Irish whiskey, Chivas Regal Scotch whisky, Absolut vodka, Pernod anise-flavored liqueur, Martell cognac and Perrier-Jouët champagne.
B-F has annual revenues of more than $5B from its 40 brands including Jack Daniel’s Tennessee whiskey, Old Forester bourbon and Woodford Reserve Kentucky whiskey.
KKR owns FGS Global.
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