 |
| Prem Kumar |
DGA Group is holding a virtual executive briefing on the evolving conflict in the Gulf and the implications it has for global business. The briefing, on Wednesday, April 1, at 9:30 a.m. EST, will focus on what comes next: how the crisis could evolve, the implications for multinational business, and the impact the conflict is having across different regions. The discussion will feature DGA Group CEO Prem Kumar in conversation with senior policymakers and business leaders from the firm with deep experience across the Middle East, global trade and major power dynamics, The participants include senior counselors Philip Gordon and Myron Brilliant, as well as partners Sarah Al-Shawwaf, Grégoire Poisson and Joerg Wuttke.
 |
Kana, an AI-native marketing platform, forms a strategic partnership with martech and data consultancy Transparent Partners. The partnership is intended to help enterprises adopt agentic marketing at production scale. It combines Transparent Partners’ approach to data strategy, technology architecture and operational readiness with Kana’s unified agentic platform. The companies say the result will provide a complete path from data strategy to agentic execution, with Transparent Partners ensuring that clients have the data maturity, clean architecture and organizational alignment required for AI to succeed, and Kana providing the enterprise-grade platform needed to transform insights into recommendations. “The biggest barrier to AI adoption for marketers isn’t the technology itself—sometimes it’s the belief that the disparate data sets and systems are configured well enough that they can wield the results they’re looking for from AI,” said Kana co-founder and CEO Tom Chavez. “We’re excited to partner with Transparent Partners to provide a resource that has experience addressing those concerns
 |
Capitol Communicator, which provides marketing and communicators news to readers in the Washington, DC area, and technology news platform Potomac Tech Wire are co-producing the Mid-Atlantic MarCom Summit, which will take place at DC’s MLK Library Conference Center in Penn Quarter on Wednesday, October 14. The largest annual full-day conference of marketing, advertising, PR, communications and media professionals in the DC region, the event will bring together more than 400 professionals from sectors including brands, associations, professional services firms, government and tech companies to discuss industry trends, best practices and challenges. The Summit will also host the DC chapter of the American Advertising Federation’s ADWKDC, which will feature a track of sessions for the advertising community and is open to all attendees.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
