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Highwire launches Highwire Health, a unified healthcare marketing and communications practice focused on helping organizations navigate complex stakeholder environments and high-stakes decision cycles. The new practice, which follows Highwire’s acquisition of The Bliss Group and Bliss Bio Health, brings together Highwire’s healthcare expertise under a single operating model. It will combine three focus areas—Life Sciences, Health Technology and Digital Innovation, and the Business of Health—into one integrated team. Highwire Health’s work spans corporate narrative and positioning, launches and adoption, corporate reputation, clinical trial recruitment, evidence communications, brand building and revitalization, ecosystem mobilization, reputation and issues readiness, and executive visibility. "Our leaders have held senior roles inside the world's most complex healthcare organizations—they know what it means to sit across the table from payors, regulators, health system boards, CEOs, CMOs and Chief Scientific Officers,” said Highwire Health executive chair Michael Roth. “That dual fluency—operator and strategist—is our unfair advantage, and it's what makes Highwire Health different."
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Red Fan Communications, an Austin, TX firm focused on strategic B2B communications, announces the launch of its Brand Authority Index—a diagnostic tool that quantifies how companies show up in AI-powered search. The index evaluates seven weighted factors—earned media and market presence, recognition and industry visibility, review platform health, entity coherence, content authority, social and community authority, and technical readiness—to reveal where companies fall short and where they excel in AI-driven discovery. It is intended to address a critical gap for B2B companies: understanding whether AI tools recommend their brand or their competitors when buyers ask for vendor suggestions. "The Brand Authority Index provides full transparency into the signals that influence AI recommendations, so companies can make strategic decisions about where to invest in their authority-building," said Red Fan Communications CEO and founder Kathleen Lucente. The launch comes as Red Fan signs on or expands relationships with clients including healthcare system Ascension Texas, banking provider Kinective, Texicare and ESO Solutions, as well as supporting Austin’s ABC Kite Fest for the eighth consecutive year.
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Dreamday introduces its influencer division, which formalizes a core capability within the agency’s integrated Performance PR model. The influencer division will work with brands on earned influencer and product seeding; paid influencer campaigns (which includes paid partnerships with influencers and creators across platforms including Instagram, TikTok, Substack and YouTube); and talent and celebrity management. The division will be led by Madeline Reid, who joins the agency from Nike as AVP of digital, alongside recently named SVP of growth Veronica Gauthier. "Influencer done well is hard. It takes taste, relationships and discipline to tie it back to real results. Madeline has all three, and we're so glad she's here," said Dreamday founder & CEO Lauren Kleinman.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
PAN consolidates its AI visibility research and best practices into the AI Credibility Hub... The Door, the integrated PR and marketing subsidiary of Dolphin, opens an office in Miami... Collins + Co., of Baltimore expands its operations with an office in Denver, led by chief of creative Carli Cohen and VP of marketing Melissa Novitski... The Global Risk Advisory Council is hosting an April 14 webinar that will look at how executives and organizations in the philanthropy sector can navigate this time of unprecedented risk. 
