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Matter is selected by Clear Channel Outdoor, a media company providing out-of-home advertising, as its agency of record for strategic communications. The agency will lead a comprehensive earned media, social media, and strategic content program designed to expand Clear Channel Outdoor’s visibility, amplify its executive voices, and position it as a force shaping the future of advertising. In addition to strategic storytelling, Matter’s scope of work will include thought leadership development and proactive engagement. Matter will spotlight how Clear Channel Outdoor helps partners connect with the right audiences and measure and understand the impact of their advertising investments. “Matter stood out for their ample experience supporting high-growth B2B and technology companies, deep relationships across business and tech media, and a proven strategic approach that aligns perfectly with our ambitions,” said Clear Channel Outdoor CMO Dan Levi.
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Marino picks up Hillpointe, a developer, owner and operator of attainable multifamily housing across the Sun Belt region. The agency will partner with Hillpointe to elevate the firm’s brand and amplify its leadership in the workforce housing sector. Marino’s efforts will include the development of a thought leadership platform for the brand’s executive team, as well as storytelling that highlights its end-to-end development model, strong track record and recent development milestones. “It’s important that our story is told with the same level of clarity and discipline that we bring to our business. Marino understands our model, our markets, and where we’re going," said Hillpointe Co-Founder and Managing Partner, Steven Campisi.
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Idea Ranch, a Tulsa-based advertising, PR, and performance marketing firm, has been selected as agency of record for Nutrena, an animal nutrition brand that is part of Cargill Animal Nutrition & Health. Idea Ranch will support Cargill Animal Nutrition & Health across brand strategy, creative, paid and earned media, and performance focused execution across key species and retail channels. Nutrena serves livestock, poultry, equine, pet and lifestyle animal owners across North America. “They bring strong strategic thinking, creative execution, and an appreciation for the audiences we serve,” said Cargill Animal Nutrition & Health North America marketing communicatons director Laura Leszcynski. "That combination makes them a strong partner for Nutrena.”
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
