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| Sujata Mitra |
Sujata Mitra, who has been EVP and group head, earned media at Edelman for the past seven years, joins Burson as U.S. chair of earned media, effective April 20.
At Edelman, Mitra led and built a multi-sector earned media team as well as advising C-level leaders, business executives and mission-driven organizations on enterprise-wide communications and high-stakes reputational opportunities and challenges.
Before coming to Edelman, she was communications lead for Vox Media, directing communications strategy for Vox Record, The Verge and SB Nation. She has also served as senior director of communications at Huffington Post and served in booking or producing roles with Al Jazeera, John McLaughlin’s One on One and WPIX TV’s Morning Newscast.
Mitra will oversee and further build out Burson’s U.S. earned media team and serve as a senior earned media counselor to clients.
“Sujata’s extensive background in both agency operations and multiple facets of journalism gives her the well-rounded experience needed to scale our offering, guide our teams and bring world-class counsel to our clients,” said Burson U.S. CEO Craig Buchholz.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
Method Communications names Lexy King SVP to head up the agency’s new corporate communications specialist group... Five9, provider of the Intelligent CX Platform, appoints Jay Lee as chief marketing and growth officer... Sundial Media & Technology Group, which is the parent company of such brands as ESSENCE and Refinery29, appoints Amanda Butler as CMO.
