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ELMNTL, a Denver firm that partners with tourism boards, travel organizations and hospitality brands, is appointed as global agency of record for Brunei’s Tourism Development Department. This marks the first time that the Sultanate has engaged an international agency to lead its global digital storytelling and content strategy. As Brunei Tourism’s global strategic and creative lead, ELMENTL is charged with overseeing international social media strategy, creative direction, content development, paid media optimization and performance reporting across priority markets. The scope includes always-on global content as well as key seasonal campaigns aligned with Brunei Tourism’s national objectives. The agency will collaborate with Brunei-based production company Lailatul Shazanas Studio, which will support on-the-ground filming, content capture and cultural guidance throughout the program. “As we continue to position Brunei as a destination for family travel, cultural discovery, and nature-based experiences, ELMNTL brings the global expertise and strategic discipline needed to communicate our values, heritage, and identity to international audiences,” said acting director of the Tourism Development Department Salinah Haji Mohd.
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Laura Davidson Public Relations, a New York based firm that which works with travel and lifestyle clients, is named public relations agency of record for Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast. LDPR will oversee all North American media relations and influencer programming for the collection, further elevating awareness of Sonas Collection among U.S. and Canadian travelers. Sonas Collection includes Toravaig House Hotel, Duisdale House Hotel and Skeabost House Hotel on the Isle of Skye, as well as Knipoch House Hotel near Oban.
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Stretch PR, which specializes in brand positioning, media relations and strategic marketing, is engaged to lead marketing, communications and brand activation for Hairdo Spirit Wear, a line of temporary hair accessories that allow consumers to add school and team-specific color to their hair without dye, damage or long-term commitment. The agency’s efforts will target college and professional sports fans. Hairdo Spirit Wear’s range of hair accessories includes clip-in extensions, hair wraps, braided headbands and wigs in a wide variety of college and professional team colors. “As we continue to grow this category, it is important to work with a partner like Stretch PR who understands how to build relevance and drive sales within sports culture and the campus retail environment,” said HairUWear (the producer of Hairdo Spirit Wear) president and CEO Michael Napolitano.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
