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| Lexy King |
Method Communications names Lexy King SVP to head up the agency’s new corporate communications specialist group. King joins Method from Weber Shandwick, where served as Seattle market lead, overseeing regional operations across technology, nonprofit, hospitality and public sectors. She was previously an SVP at Revere, a London-based firm that is part of Daniel J Edelman Holdings. King has extensive experience advising global enterprises and high-growth startups. "She's guided some of the world's most recognized brands through high-stakes moments that could make or break reputations,” said Method Communications CEO David Parkinson. “Formalizing a Corporate Communications Specialist Group has been a natural next step as Method has grown to meet the demands of CCOs and corporate comms leaders, and Lexy is the right person to build it."
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| Jay Lee |
Five9, provider of the Intelligent CX Platform, appoints Jay Lee as chief marketing and growth officer. Lee was most recently CMO at Icertis, an AI-powered contract lifecycle management platform. Before that, he held the CMO spot at tax and compliance software company Avalara, and he has held senior leadership roles at GE Capital, American Express and PayPal. His role at Five9 will combine global marketing with revenue strategy and operations to create a more powerfully aligned go-to-market engine. “Jay brings a rare combination of strategic marketing vision, creativity and operational rigor, with a deep understanding of how to translate customer insight into meaningful business outcomes,” said Five9 CEO Amit Mathradas.
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| Amanda Butler |
Sundial Media & Technology Group, which is the parent company of such brands as ESSENCE and Refinery29, appoints Amanda Butler as CMO, a newly created role at the company. Butler joins the company from Netflix, where she most recently served as head of music marketing. She has also held senior marketing and brand positions at Spotify, Red Bull, Beats by Dr. Dre and Microsoft. In her new post, Butler will lead the integration and evolution of marketing strategy across SMTG's portfolio, overseeing consumer marketing, communications, creative strategy and insights, as well as evolving content production into a full-scale studio. Her appointment comes as SMTG evolves beyond traditional media into such areas as commerce, technology-enabled experiences, and data-driven audience strategies. “Amanda is a world-class marketing leader who understands how to build brands that resonate at the intersection of technology and the human experience," said Sundial Media & Technology Group CEO Kirk McDonald.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
