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Emblem Public Relations, a Newport Beach, CA-based agency specializing in media relations for beverage brands, bars and hospitality organizations, comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth. Emblem will work to grow LAIE’s media presence through proactive media engagement. The brand was founded by Alex Cardona, a Barcelona-based food journalist and cultural curator, and Raj Nallapothola, a Los Angeles-based restaurateur, community organizer and entrepreneur. It is crafted by one of Spain’s oldest vermouth producers using 20 aromatic herbs and spices. “Emblem PR has built its reputation over the better part of two decades by performing for brands like ours with layer upon layer of honest, intentional and compelling stories to be told,” said Nallapothola.
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AMP3 Public Relations is named official agency of record for Dr. Scholl’s Shoes. AMP3’s scope of work for the client will include brand PR, influencer campaigns, events/activations, mailers, editorial pitching, seeding, collaborations and award submissions. Founded by Dr. William Scholl, the footwear brand opened its first Foot Comfort Shop in 1924. It now offers men’s & women’s products across such categories as sneakers & slides (such as the Time Off and Madison collections) sandals and boots.
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KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare, a fully integrated clinical and revenue cycle platform built specifically for ambulatory care and developed by Greenway Health. The agency will help to develop and execute a comprehensive communications strategy for Novare, including refined brand identity, multi-channel marketing content, earned media, and industry engagement, particularly around such key industry events as the HIMSS Global Health Conference & Exhibition. "With Novare, we're fundamentally rethinking the EHR, using advanced AI to reduce administrative burden and allowing clinicians to spend more time on patient care. This has always been our core mission, and it continues to guide everything we build," said Greenway Health CEO Richard Atkin.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
Firecracker PR lands ExLabs, a commercial deep-space mission operator building scalable platforms for exploration, planetary defense and resource-driven missions beyond Earth orbit... ArcSense Communications picks up MuukTest, provider of an agentic AI-assisted toolkit to help achieve instantaneous, trustable feedback on software quality without the need for massive automation teams... REYA Communications is named PR agency of record for Galapagos Safari Camp, which offers personalized safaris in the Galapagos Islands and mainland Ecuador.
