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Emblem Public Relations, a Newport Beach, CA-based agency specializing in media relations for beverage brands, bars and hospitality organizations, comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth. Emblem will work to grow LAIE’s media presence through proactive media engagement. The brand was founded by Alex Cardona, a Barcelona-based food journalist and cultural curator, and Raj Nallapothola, a Los Angeles-based restaurateur, community organizer and entrepreneur. It is crafted by one of Spain’s oldest vermouth producers using 20 aromatic herbs and spices. “Emblem PR has built its reputation over the better part of two decades by performing for brands like ours with layer upon layer of honest, intentional and compelling stories to be told,” said Nallapothola.
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AMP3 Public Relations is named official agency of record for Dr. Scholl’s Shoes. AMP3’s scope of work for the client will include brand PR, influencer campaigns, events/activations, mailers, editorial pitching, seeding, collaborations and award submissions. Founded by Dr. William Scholl, the footwear brand opened its first Foot Comfort Shop in 1924. It now offers men’s & women’s products across such categories as sneakers & slides (such as the Time Off and Madison collections) sandals and boots.
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KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare, a fully integrated clinical and revenue cycle platform built specifically for ambulatory care and developed by Greenway Health. The agency will help to develop and execute a comprehensive communications strategy for Novare, including refined brand identity, multi-channel marketing content, earned media, and industry engagement, particularly around such key industry events as the HIMSS Global Health Conference & Exhibition. "With Novare, we're fundamentally rethinking the EHR, using advanced AI to reduce administrative burden and allowing clinicians to spend more time on patient care. This has always been our core mission, and it continues to guide everything we build," said Greenway Health CEO Richard Atkin.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
