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Emblem Public Relations, a Newport Beach, CA-based agency specializing in media relations for beverage brands, bars and hospitality organizations, comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth. Emblem will work to grow LAIE’s media presence through proactive media engagement. The brand was founded by Alex Cardona, a Barcelona-based food journalist and cultural curator, and Raj Nallapothola, a Los Angeles-based restaurateur, community organizer and entrepreneur. It is crafted by one of Spain’s oldest vermouth producers using 20 aromatic herbs and spices. “Emblem PR has built its reputation over the better part of two decades by performing for brands like ours with layer upon layer of honest, intentional and compelling stories to be told,” said Nallapothola.
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AMP3 Public Relations is named official agency of record for Dr. Scholl’s Shoes. AMP3’s scope of work for the client will include brand PR, influencer campaigns, events/activations, mailers, editorial pitching, seeding, collaborations and award submissions. Founded by Dr. William Scholl, the footwear brand opened its first Foot Comfort Shop in 1924. It now offers men’s & women’s products across such categories as sneakers & slides (such as the Time Off and Madison collections) sandals and boots.
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KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare, a fully integrated clinical and revenue cycle platform built specifically for ambulatory care and developed by Greenway Health. The agency will help to develop and execute a comprehensive communications strategy for Novare, including refined brand identity, multi-channel marketing content, earned media, and industry engagement, particularly around such key industry events as the HIMSS Global Health Conference & Exhibition. "With Novare, we're fundamentally rethinking the EHR, using advanced AI to reduce administrative burden and allowing clinicians to spend more time on patient care. This has always been our core mission, and it continues to guide everything we build," said Greenway Health CEO Richard Atkin.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
