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Fire on the Hill, which has offices in London and New York, secures a public relations consultancy agreement with renewable energy developer JERA Nex. Fire on the Hill will provide media relations, PR and social content development and strategic communications activity for JERA Nex in the UK. The agency’s scope of work will include proactive pitching, interview coordination and news distribution. Launched by JERA, Japan’s largest power generation company. JERA has a portfolio of onshore renewable assets including wind, solar, and battery storage assets in the Middle East, Asia, and North America. It is also a 50 percent shareholder in JERA Nex bp, JERA’s joint venture with bp, focusing on offshore wind. “Working with partners who understand our business makes all the difference in how we communicate our story,” said JERA Nex communications manager Maryam Pasha. “Fire on the Hill will help strengthen our communications in the UK, from media relations to strategic content.”
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TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software. TEAM LEWIS will deliver integrated PR and brand-first campaigns for the software's Short Term Rental services. The agency’s scope of work will include elevating PetScreening’s brand presence and demand generation. TEAM LEWIS has already delivered creative, media relations, thought leadership, and earned strategy to reinforce PetScreening's industry leadership. "We are excited to partner with TEAM LEWIS to amplify PetScreening's STR, Vacation Rental platform. Pet-friendly accommodations are among the most sought-after features for travelers, and this solution expands options for guests to find homes that welcome their pets while helping property managers protect their assets and benefit from pet-related revenue," said PetScreening SVP of marketing Kristine Champion.
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Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility. The agency will support Catalina Island Health with strategic marketing, brand positioning, digital advertising and patient acquisition programs designed to increase awareness of the organization's healthcare services and expand access to care for residents as well as visitors to the island. Catalina Island Health provides essential care through its primary care clinic, outpatient services and emergency department. It also owns the island's only fitness center, pharmacy and MedSpa. “Echo-Factory's healthcare marketing expertise will help us increase awareness of our capabilities and continue improving access to care," said Catalina Island Health director of planned giving and community engagement Gail Fornasiere.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
Firecracker PR lands ExLabs, a commercial deep-space mission operator building scalable platforms for exploration, planetary defense and resource-driven missions beyond Earth orbit... ArcSense Communications picks up MuukTest, provider of an agentic AI-assisted toolkit to help achieve instantaneous, trustable feedback on software quality without the need for massive automation teams... REYA Communications is named PR agency of record for Galapagos Safari Camp, which offers personalized safaris in the Galapagos Islands and mainland Ecuador.
Rubenstein Public Relations gets to work with Verasight, a nonpartisan survey research company... Axia Public Relations hauls in BSF, a seafood sourcing and distribution company formerly known as Beaver Street Fisheries... Trip Whisperer lands Traveling with AAA, a weekly travel podcast hosted by travel expert Angie Orth. 
