 |
| Lena Peterson |
Stagwell has named Lena Peterson chief brand and communications officer, reporting to CEO Mark Penn.
With more than 30 years of experience, Petersen is to strengthen Stagwell’s voice in the market, and position it on the cutting-edge of marketing and AI innovation.
Petersen joins Stagwell from Sugar23, where she was chief strategy & marketing officer.
She worked at United Talent Agency’s MediaLink (chief brand officer & managing director), Publicis Media’s Starcom MediaVest (EVP, global product and partnership) and Leo Burnett (VP, corporate communications).
Throughout her career, Petersen has earned a reputation for integrating strategic communications with creative storytelling, shaping narratives that drive business results and leave a lasting cultural impact.
Penn said Petersen “has a unique ability to create cultural moments by bringing unexpected partners and ideas into alignment, which will be instrumental in sharpening our brand and elevating our voice as we continue to grow.”
She succeeds Beth Sidhu, who is transitioning to the CEO spot at Stagwell’s SPORT BEACH operation.
maslansky + partners, a specialist consultancy within Omnicom Public Relations, names founding partner Keith Yazmir president of the firm... The National Football League Players Association names Matt Taylor chief communications officer, effective Sept. 8... Repay Holdings Corporation, a provider of bill payment solutions, appoints Charles Nabhan as head of investor relations.
Bospar hires veteran technology, cybersecurity and healthcare sector journalist and content creator Doug Olenick as tech and healthcare content director... The Huntington National Bank appoints Ameesh Vakharia as EVP and chief marketing and digital products officer, a newly created role... SDA International, a Honolulu-based strategic communications firm, promotes Cassie Kim to SVP. 
Burson Brussels chief client officer Ruud Wassen has moved to Consello to open its outpost in the headquarters city of NATO and the European Union.
Reputation Advisors International adds Newick Consulting founder Peter Thomas as its newest member. Based in Abu Dhabi, Thomas has more than 35 years of experience advising major global clients on reputation issues... TruePoint appoints April Steinbach, who has held senior creative posts at BBDO and McCann Worldgroup, as creative director....Athene, a subsidiary of Apollo Global Management that focuses on retirement solutions, names Brett Gibson EVP and head of investor relations. Gibson comes to Athene from JP Morgan Securities.
Stellantis names Stephanie Hartgrove chief communications officer. Hartgrove joins Stellantis from Johnson & Johnson, where she was global vice president of MedTech communications and public affairs... FINN Partners appoints Kim Sizemore as head of integrated media. Sizemore joins FINN from Wieden+Kennedy... Lucid Group, which makes software-defined vehicles and technologies, names Angela Zepeda as Vice President, Global Marketing. Zepeda was most recently global head of marketing at Elon Musk's xAI. 
