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Nickerson, which has locations in Boston, Los Angeles and New York, comes on board as agency of record for Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays. Nickerson will lead integrated marketing and communications efforts to support Smartify’s continued growth and positioning as a premium partner for digitization and monetization within the commercial real estate sector. As the company expands its footprint, strategic real estate and portfolio partnerships will serve as the foundation for a broader network effect. “We’re excited to partner with their team to elevate their story and accelerate their growth as they scale their innovative platform,” said Nickerson director of PR & media Shannon Mulaire.
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Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains. The agency will conduct market research, develop brand strategy and create marketing materials that farmers engaged in the program will use to promote their products. Those efforts will be part of a pilot project, called Farmer-First, that is funded by an Advancing Markets for Producers grant and will support technical and marketing assistance for farmers who grow crops and livestock using farming practices recognized to improve soil health. “Meyocks is grounded with their experience and expertise, and they have a heart for sustainable ag efforts to help elevate our marketing.” said LoCo Lab founder and CEO Megan Matousek.
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MZ Group is engaged to lead a comprehensive strategic investor relations and financial communications program across all key markets for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications. Chris Tyson, EVP & partner at MZ North America, along with director Larry Holub and senior associate Jack Greenberg, will advise ESS’s investor relations team in all facets of investor relations. Recognized by TIME as one of America’s Top GreenTech Companies in March of 2026, ESS Tech says its products are key to meeting the increased energy demands created by such factors as AI data centers. “We look forward to working with Chris and the entire team at MZ to share our milestones with shareholders and the broader investment community in the weeks and months ahead." said ESS Tech CEO Drew Buckley.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
