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Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand. Communications efforts were previously managed in-house. The agency’s scope of work will encompass paid media (including retail media and paid social), influencer partnerships and brand ambassador programming, social media strategy and content creation, and earned media. Praytell will also provide support for crisis and issues response as needed, and will begin planning the brand’s first-ever tentpole campaign. The account is led Praytell VP Stephanie O’Brien. “Their consumer-first approach and strong insights enable strategies that influence and reach audiences at scale—helping us connect with more households and unlock untapped audiences,” said If You Care chief brand officer Ann Ocaña.
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Scout Lab is named agency of record for the National Eating Disorder Association, a leading nonprofit organization that supports individuals and families affected by eating disorders. The agency will lead full branding and design, consumer press and media strategy to grow awareness of NEDA's resources, advocacy efforts and mission to support the nearly 30 million Americans who will struggle with an eating disorder in their lifetime. Scout Lab will work to both shape the organization’s visual identity and its communications strategy. “We needed a partner who could embody our mission across every touchpoint,” said NEDA chief executive officer Jessica Scheer. Scout Lab brings both the creative vision and human-centered values to help us reduce stigma and make sure no one feels alone in their struggle.
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P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico. The agency will drive strategic communications and media relations for Cachasol in the U.S. market as the one-year-old brand’s first dedicated agency partner. In addition to Cachsol being named Best Small-Batch Tequila Brand 2026 by Men’s Journal, its Farm Distillery estate, set across six acres of agaves and gardens, invites travelers and locals alike to immerse themselves in tequila and raicilla culture. “The brand reflects our core focus across travel, hospitality, and spirits,” said P-22 Agency founder and CEO says Ty Bentsen.
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
