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Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform. Firecracker will be focused on increasing brand awareness of Liner, as well as educating the marketplace on its unique approach towards AI, especially compared to better known LLMs. The platform, which is used by students, educators, professionals and knowledge workers says it is committed to realizing zero hallucinations (when an LLM perceives patterns or objects that are nonexistent, creating nonsensical or inaccurate outputs).
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Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain. SVPR, which is led by Noah Dye, former EVP and head of TEAM LEWIS in the US, will handle nubrain’s media outreach and brand strategy. The partnership is designed to help nubrain share its progress with a wider audience as it moves from development to broader use in communication and creative tools. The company develops technology that uses EEG signals to translate brain activity into speech, text and images. "We wanted a partner who could help us explain our work simply and effectively," said nubrain CEO Priyanka Jain. "Noah and Spoken Voice PR has the experience we need to introduce something new to the public."
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Sparq Designs, a Pittsburgh-based agency working with franchise networks, is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise with locations across the United States. Sparq will support local marketing execution across CRS’s network of franchise locations. All marketing initiatives will be executed within CRS’s current HubSpot infrastructure, allowing for seamless lead tracking, campaign integration and performance visibility across the network. “Sparq brings the structure, systems, and experience needed to help our operators grow in their markets without creating additional demands on our corporate team,” said Content Recovery Specialists head of growth Rob Moss.
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Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks. The agency will oversee the elevation of Gimme Seaweed’s story across national business, lifestyle and trade media while refining the brand’s voice to resonate with health-conscious families and eco-friendly consumers. Gimme, the #1 organic seaweed snack brand in the US, is available in grocery and natural food stores nationwide and on Amazon. “Moxie Communications Group is a seamless fit with the Gimme family," said Gimme Seaweed CEO Chris Lansing. "Their proven track record of taking mission-led brands to the next level is exactly what we need as we scale."
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
