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Highwire launches AcroAI, an agentic AI platform that gives marketing and communications leaders real-time strategic insights to drive measurable business impact securely and at scale. AcroAI covers the complete range of marketing and communications operations, deploying coordinated "fleets" of specialized agents trained on a firm’s own knowledge, methodologies and brand standards. These agents aggregate intelligence from more than 100 data sources to monitor competitive and market signals; optimize content for both SEO and generative engine optimization; and develop and execute multi-channel campaigns with consistent brand voice across every channel where audiences discover, evaluate and act. It extends Highwire's existing suite of AI-powered client offerings, including the Highwire AI Index for AEO and GEO and advanced measurement suites. "We’ve built Highwire’s AI strategy around a core belief that the right combination of human expertise and artificial intelligence transforms teams into indispensable business partners," said Highwire president of innovation Carol Carrubba.
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FGS Global introduces a new brand identity. The identity is meant to reflect the capabilities in AI advisory, data and insights, digital engagement, and geopolitics and policy that the agency has developed alongside its heritage in communications and public affairs. Rolling out across the agency’s platforms, offices and materials in the coming weeks, it is intended to reflect the caliber of its work and the sophistication of the challenges it is able to solve. FGS worked with brand studio Athletics to develop the new identity. “FGS has spent years building something genuinely distinctive — deep expertise across strategic communications, public affairs, AI, and data, delivered by people who have spent careers at the intersection of business, government, and public life,” said FGS Global CMO and head of transformation Julia Phelps. “This brand gives all of that a shared language and a platform to keep building — a clear, elevated expression of who we’re becoming, anchored in the strengths that make FGS the firm leaders call when the stakes are highest.”
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| Tom Coyne |
Coyne Public Relations puts an inclusive spin on Take Your Child to Work Day with its new “Take Your VIP to Work Day,” an April 23 event tht invites employees to bring the most important people in their lives— whether that’s a child, parent, grandparent or friend—into the workplace for a day of hands-on learning and collaboration. Designed to reflect the evolving definition of family and support systems, Coyne PR’s “VIP Day” will welcome guests ranging in age from 5 to 75 for a full-day immersive experience. Attendees will participate in interactive brainstorming sessions, focus groups, social media workshops and a behind-the-scenes look at how integrated communications campaigns come to life. “By opening our doors to a broader group of ‘VIPs,’ we’re celebrating the diverse personal networks that fuel creativity," said Coyne PR CEO Tom Coyne.
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| Jordan Isenstadt |
Marino SVP Jordan Isenstadt is elected to the board of directors of the National Cannabis Industry Association, which represents leaders from across the legal cannabis ecosystem, for the 2026–2028 term. He was also elected as secretary of the board for this term. Isenstadt currently leads Marino’s cannabis, psychedelics & emerging industries practice. Before entering the cannabis sector, Isenstadt spent more than a decade working in government, serving in multiple roles for elected officials and developing a deep understanding of legislative process, regulatory frameworks, and stakeholder engagement. “Jordan built Marino’s cannabis practice from the ground up and helped position the firm at the forefront of one of the country’s most complex and rapidly evolving industries,” said Marino president John F. Marino.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
Legendary Boston PR man George Regan is stepping down from day-to-day management of his namesake firm. The 75-year-old will remain chairman.
CGLife, a pharma agency focused on clients who are bringing therapies for rare, specialty and hard-to-treat diseases to market, combines with AI-native agency The Considered+AI... PRSA-NY announces the shortlist for the 2026 Big Apple Awards... The Agency East Public Relations, a Fort Lauderdale–based shop that works exclusively with women business owners in the early growth stage, is expanding its practice to help women business owners get found and cited by AI answer engines like ChatGPT, Google AI Mode, Perplexity, and Claude.
