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Crosby Marketing Communications signs a two-year extension on its agreement to provide integrated marketing support for The USAA Educational Foundation. Crosby has worked with the organization since 2022. The agency supports USAAEF’s outreach and advocacy efforts through a mix of branding, digital marketing, social media, web development and analytics solutions. USAAEF provides free, easy-to-use financial education resources to help service members, veterans and their families improve their financial freedom and security. Crosby has created national awareness and activation campaigns for such nonprofit, healthcare, government, and military and veteran organizations as Shriners Children’s, Kaiser Permanente, DAV (Disabled American Veterans), the Peace Corps, USDA and Social Security Administration. “Supporting USAAEF’s mission to improve the financial well-being of America’s military community is deeply rewarding work,” says Crosby CEO Raymond Crosby.
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Ripley PR, which works with clients in the skilled trades, franchising and manufacturing sectors, is selected as PR agency of record for JunkStart, a junk removal franchise that uses a pay-by-weight pricing model. Ripley’s efforts will focus on raising awareness and providing third-party validation for JunkStart’s business model, highlighting the opportunities that exist for franchise owners seeking a combination of B2C and B2B revenue. JunkStart equips its trucks with scales, employing its proprietary pay-by-weight method to ensure immediate, transparent pricing. “We need clear communication to educate potential franchisees about what makes our model so streamlined and easy to scale,” said JunkStart founder Daniel McCarty. “Nobody is better suited for this job than Ripley PR, an agency with unequalled experience in the residential service and franchising sectors.”
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Cherish PR, a London-based firm that is part of The Wilful Group, is engaged to execute a fully integrated communications program for Berkley Care Group, which provides luxury later-life care. The agency’s scope of work for Berkley will include press office, strategic media relations and creative campaign development. Cherish PR will focus on building brand visibility in national and lifestyle media, supporting recruitment and employer brand and driving awareness among prospective residents and their families. "Cherish PR stood out for their strategic thinking, creativity and clear understanding of how to position us beyond the care sector,” said Berkley Care Group sales and marketing director Kathryn Clayton.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
