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FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports. The agency’s initial focus is to identify and engage a targeted group of long-term, buy-and-hold investors who understand, and are interested in, the opportunity to build a comprehensive racquet sports ecosystem. FNK IR will then expand the program as the shareholder base and trading dynamics evolve. The account will be led by FNK IR partner Matt Chesler and managing partner Rob Fink. Agassi Sports Entertainment, which is consolidating the fragmented global pickleball industry around the iconic Agassi brand, has a technology partnership with IBM and announced plans to launch the World Series of Pickleball earlier this year.
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REYA Communications is appointed PR agency of record in the US and UK for ÀNI Private Resorts. REYA will lead strategic media relations, brand storytelling and digital-forward PR initiatives for ÀNI. The collaboration expands the agency’s scope of operations to include destinations in such countries as the Dominican Republic, Anguilla, Sri Lanka and Thailand. Each ÁNI property is designed for a single group of guests, and can accommodate 20 to 30 individuals across 10 to 15 suites. “ÀNI presents an exciting opportunity to redefine exclusive luxury travel with a bold and unique concept,” said REYA Communications co-founder and CEO Alexandra Avila.
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rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league. rEvolution, together with its digital performance group, WePlay, will lead strategic communications and media relations for MLC across North America and beyond. The partnership combines capabilities across public relations, media, sponsorship and marketing. The efforts will focus on positioning MLC as the driving force in establishing cricket as a mainstream sport in the US ahead of its return to the Summer Olympic Games in Los Angeles after a 128-year absence. "Their ability to connect storytelling, digital media, and performance marketing with a clear focus on growing audiences and delivering measurable business outcomes will be instrumental as we scale the league and build toward the Olympic moment in 2028,” said Major League Cricket CEO Johnny Grave.
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
