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FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports. The agency’s initial focus is to identify and engage a targeted group of long-term, buy-and-hold investors who understand, and are interested in, the opportunity to build a comprehensive racquet sports ecosystem. FNK IR will then expand the program as the shareholder base and trading dynamics evolve. The account will be led by FNK IR partner Matt Chesler and managing partner Rob Fink. Agassi Sports Entertainment, which is consolidating the fragmented global pickleball industry around the iconic Agassi brand, has a technology partnership with IBM and announced plans to launch the World Series of Pickleball earlier this year.
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REYA Communications is appointed PR agency of record in the US and UK for ÀNI Private Resorts. REYA will lead strategic media relations, brand storytelling and digital-forward PR initiatives for ÀNI. The collaboration expands the agency’s scope of operations to include destinations in such countries as the Dominican Republic, Anguilla, Sri Lanka and Thailand. Each ÁNI property is designed for a single group of guests, and can accommodate 20 to 30 individuals across 10 to 15 suites. “ÀNI presents an exciting opportunity to redefine exclusive luxury travel with a bold and unique concept,” said REYA Communications co-founder and CEO Alexandra Avila.
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rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league. rEvolution, together with its digital performance group, WePlay, will lead strategic communications and media relations for MLC across North America and beyond. The partnership combines capabilities across public relations, media, sponsorship and marketing. The efforts will focus on positioning MLC as the driving force in establishing cricket as a mainstream sport in the US ahead of its return to the Summer Olympic Games in Los Angeles after a 128-year absence. "Their ability to connect storytelling, digital media, and performance marketing with a clear focus on growing audiences and delivering measurable business outcomes will be instrumental as we scale the league and build toward the Olympic moment in 2028,” said Major League Cricket CEO Johnny Grave.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
