 |
| Jazmine Flowers Mazyck |
Flowers Communications Group, a Chicago-headquartered integrated marketing communications firm, opens an Atlanta office in the city’s Galleria Office Park. FCG, now in its 35th year, provides public relations, social media, experiential and fully integrated marketing services to such clients as AT&T, Bally's, Brown-Forman, Citibank, Ferrero North America, Foot Locker, Honda and Illinois Lottery. The Atlanta expansion is grounded in a longstanding presence in the market. This office’s opening follows FCG’s selection as general market public relations agency of record for the Greater Atlanta McDonald's Operators Association. The new location will serve as a strategic hub to strengthen client partnerships and accelerate business development nationwide. “I've seen how this city's communities, its creators and its cultural impact shape the way brands show up in the marketplace,” said FCG managing partner Jazmine Flowers Mazyck. “Leading this office is an opportunity to tap into decades of relationships and service and help write FCG's next chapter from right here in Atlanta."
 |
spark* communications, a consumer public relations and digital marketing agency, launches in Charleston, SC. Operating virtually with a national reach, the agency provides media and influencer relations, events and activations, and digital marketing and content strategy for clients in sectors including hospitality, franchises, restaurants and QSR, sports and fitness, retail, and consumer services. spark* is led by president Laura Murphy, who previously was president at Bolt PR, alongside co-founders (and Bolt PR vets) Adrienne Wojtaszek and Caroline Callaway. "spark* is our life's work made tangible,” said Murphy. “Our deep, steady belief has always been that the best work comes from the healthiest cultures, where people show up fully for each other and for the clients they serve. That's the spark that makes everything else possible."
 |
The Marketing Cloud, a Stagwell company, introduces a specialized marketing toolkit for its flagship product, Agent Cloud, which is designed specifically for small-to-medium businesses and in-house agency teams. The company says that the toolkit provides an always-on AI powerhouse to help resource-constrained teams scale their marketing without adding headcount, stretching budgets, or compromising security. It combines the flexibility of such LLMs as OpenAI’s ChatGPT and Google’s Gemini, with agents engineered by veteran marketers to embed automated marketing expertise directly into the workflow of SMBs and overextended in-house teams. “Lean teams and smaller organizations no longer have to sacrifice their creative vision because of limited bandwidth; we are giving them the same capacity to move from strategy to execution in record time,” said The Marketing Cloud CMO Amy Guenel.
FleishmanHillard has launched an “America 250” unit to help clients capitalize on the events tied to the celebration of the semiquincentennial of the US.
Supreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said hey find brand influence as “extremely” or “very” important.
BGR Analytics rates Texas as the best state for AI investors to place their money, according to its newly launched BGR Best States for AI Investment Index... Pierpont Communications, a PR and integrated digital marketing agency headquartered in Houston, expands into South Florida... The Pollack Group names Project Petals as the recipient of its 2026 Big Red Grant.
LaVoie Strategic Communications Group launches an integrated market platform and redesigned website meant to reflect the agency’s evolving role advising healthcare, life sciences and government organizations... Highwire publishes “Passing the Torch: A Framework for CEO Transition Communication for Professional Services Businesses"... Auris, a communications lab backed by a strategic investment from Helios & Partners, launches.
