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Perry Communications Group, a Sacramento‑based public affairs and strategic communications firm, marks its 30th anniversary. PCG has worked with Fortune 500 companies, nonprofit organizations, industry associations and advocacy groups, helping to build coalitions, shape public conversation, and mobilize support around complex issues. In the last decade, this work included helping advance California’s Master Plan for Aging, supporting the creation and ongoing funding of the state’s first comprehensive adult sickle cell care network, and elevating public understanding of rising health care costs and the role of pharmacy middlemen through sustained advocacy and collaboration. “This anniversary represents more than longevity, it reflects decades of meaningful work and the values that have defined this firm from day one,” said PCG managing partner Kaitlin Perry. “The issues will evolve, but what doesn’t change is how we show up for our clients and one another: with thoughtful strategy, real relationships, and a team that genuinely cares about the work and the impact it has on people’s lives.”
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Bullish, an institutional-grade digital asset platform, enters into a definitive agreement to acquire Equiniti, the owner of press release service Notified. Equiniti will operate under the Bullish umbrella alongside Bullish Exchange and CoinDesk. CEO Dan Kramer and the Equiniti leadership team will retain responsibility for day-to-day operations, regulatory obligations and client relationships, with Bullish providing strategic infrastructure and support to accelerate the companies’ shared tokenization roadmap. In addition to operating Notified, Equiniti processes approximately $500 billion in annual payments and supports over 20 million verified shareholders. Closing of the acquisition is expected in January 2027, subject to customary closing conditions and required regulatory approvals.
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IPREX releases “Your Agency’s AI Reality Check Toolkit,” a resource aimed at turning staff‑level insights into concrete actions for agency leaders and their teams. Based on the IPREX 2026 Emerging Leaders Staff Survey of mid‑career professionals across member agencies globally, the toolkit provides a look at how staff are using AI, where it adds value and where blind spots could impact performance, client trust and retention. Among the survey’s findings: more than half of respondents say they save at least three hours per week through AI use; 64 percent think that more AI training is needed; and few agencies have clear, documented AI policies understood by staff. “Independent agencies have moved past the ‘if’ of AI and are deep in the ‘how’,” said IPREX executive director Alexandra Mayhew. “This survey shows our people are confident and already saving meaningful time, but they’re also asking for more structure. The Agency AI Reality Check Toolkit is designed to help agencies turn that momentum into clearer training, policies and client conversations, without slowing innovation.”
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
