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| (L-R) Melissa Elsner, Ed Cyster |
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster. Cyster will remain founder and drive the company’s long-term direction by focusing on mergers and acquisitions, a central driver of its strategic expansion. Elsner joined 4media group in 2021 as VP of transformation strategy, leading initiatives to modernize the business and strengthen operations. Before coming to the agency, she was senior director, product development and marketing, at Cision. “Between our own exponential growth and the ascent of generative AI, we’re entering a new phase of scale and opportunity – one that requires a world-class operational leader,” said Cyster. “Melissa has played a pivotal role in our success and is uniquely equipped to move the company forward.”
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| Tanvi Purohit |
Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit. Purohit joins Seven Letter from Bully Pulpit International, where she developed paid media strategies for corporate reputation and political clients. She was previously digital strategy manager at advertising technology company Applecart. She has developed and managed paid content strategies for leading industry associations, public affairs campaigns and corporations, overseeing targeted paid media initiatives and creative production. “She brings a rare combination of analytical rigor and strategic instinct that will immediately raise the bar on what we're able to deliver for our clients," said Seven Letter founding partner David Di Martino.
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| Janice Laurente |
Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs. Laurente was most recently senior communications advisor at Tetra Tech, which provides consulting and engineering service for projects focused on water, environment and sustainable infrastructure. Her background includes senior roles at USAID and the Peace Corps, and she has led global initiatives across more than 50 countries. At Moxie, she will play a central role in expanding the firm’s national presence and deepening its ability to support clients operating where the stakes are highest. Moxie has also promoted Siobhan Dillon to associate and Sophia Malinsky to special projects and executive associate.
Unlock Health names Greg Walsh CEO. He joins the agency from Havas Media Network... The US Consumer Product Safety Commission appoints Steve Roney as director of the office of communications... Madison Capital Group, a Charlotte real estate investment and operating company, brings on Lacy Bradford as CMO.
Jim O’Leary, Weber Shandwick global president and North America CEO, has joined Penta Group, the DC corporate advisory, as CEO.
ROKK Solutions has named Amy Fox chief corporate communications officer to oversee its new corporate affairs unit.
Orchestra adds Andrew Bates and Kristen Orthman to its advisory practice. Both of them worked in the Biden administration... DeepIntent, a healthcare demand-side platform, appoints Ian Colley as CMO... Fanatics Commerce, a direct-to-consumer platform within sports apparel and fan gear company Fanatics, names Jamie Gersch CMO... Cboe Global Markets, a global markets operator and pioneer in equity derivatives, hires Julie Bauer as SVP, head of government relations.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
