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| Amy Martin Ziegenfuss |
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line. Before that, she was SVP of global enterprise & brand marketing at Hilton. Earlier in her career, she held marketing roles at Choice Hotels International in the U.S. and Europe. She succeeds Christian Dieckmann, who departed the Company effective May 2. “Amy’s experience leading data-driven marketing organizations at major travel and hospitality brands is highly relevant to Six Flags as we sharpen our commercial strategy and build on the momentum underway entering the 2026 summer season,” said Six Flags president and CEO John Reilly.
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| (L-R) Hanna Backman, Rich Casale |
Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors. Beckman joins the firm from Porter Novelli, where was a VP, managing global and strategic communications for pharmaceutical companies. She was previously a senior account executive at Zeno Group. Casale most recently served as a director at DCI Group, where he led stakeholder engagement and coalition-building efforts for clients across a range of public policy issues, with experience navigating both domestic and international matters. “Hanna brings a rare combination of strategic healthcare communications expertise and large-scale campaign experience that will make an immediate impact,” said Narrative Strategies CEO and founding partner Ken Spain. “Rich's deep background in coalition building gives us a decisive edge in helping clients build stakeholder relationships.”
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| Maury Postal |
Grayling has appointed Maury Postal as EVP, creative strategy and innovation services. Before starting up his own consulting business in 2022, Postal was EVP, executive creative director at Keuchum. He previously held senior creative posts at Hearst and Ogilvy. He has built enterprise storytelling programs for such brands as American Express, Audi, Ford, Genesis, P&G, Synchrony and Japan Airlines. In his new role, Postal will lead creative strategy and innovation services for Grayling North America, with a focus on communications that perform in an AI-shaped world. “Maury brings a strong combination of creative judgment, AI fluency and storytelling discipline,” said Esty Pujadas, CEO, North America, Grayling.
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| Jessica Naeve |
HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO. Most recently, Naeve was general manager of a $2 billion global "Next Gen" business within Adobe's Creative Cloud and Document Cloud franchises. She was previously at LinkedIn, where she launched and scaled the company's education vertical within its marketing solutions business. At HMH, Naeve will lead global marketing strategy and execution across its integrated portfolio. "Her proven track record of scaling digital businesses, marrying data‑driven insight with creativity and leading teams through transformation makes her an exceptional addition to our leadership team," said HMH chief executive officer Jack Lynch.
The Next Solutions Group names Michelle Agnew as VP, reputation and issues management. Agnew joins NSG from The Coca-Cola Company, where she was director of strategic communications... Nebius, which works with startups and enterprises building AI products, agents and services, appoints Lindsey Irvine as CMO... Zeta Global, an intelligent AI infrastructure company, names Leah Pope CMO and Candace Dean chief communications officer.
SiriusXM recruits Paramount Pictures EVP, global communications Jenny Tartikoff to serve as SVP and head of communications, effective August 10.
West of Fairfax, which is in Los Angeles, appoints Scott Mallone as president. Mallone joins the agency from SHFT Labs... Codeword ups Brandon Carter to SVP, head of strategy... JOTO PR Disruptors names Nick Westcott head of establishment, working to improve coordination across departments, and helping each part of the agency operate with greater clarity, consistency and readiness for scale. 
Sotheby’s brings on Christie’s global head of communications Natasha Le Bel to serve as chief communications officer.
The U.S. Green Building Council, developer of the LEED (Leadership in Energy and Environmental Design) rating system, names David Purcell CMO, leading the organization’s marketing and communications... Capital V Strategies, a strategic communications and advisory firm, names Andy Dueñas to lead its newly launched Transactions & IPO Communications division... Haven Tower Group, which works with clients in the wealth management space, appoints Stephen Langlois to its board of advisors. Langlois is currently managing principal of Seaport Consulting Partners. 
