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LaVoie Strategic Communications Group launches an integrated market platform and redesigned website meant to reflect the agency’s evolving role advising healthcare, life sciences and government organizations. The firm’s services now include two integrated practices. LaVoieHealthScience supports commercial-stage and emerging healthcare organizations across product launches, commercialization, public and media relations, and corporate communications. LaVoieGov focuses on federal, state and regulated government organizations navigating policy, oversight and stakeholder engagement. The new website serves as a hub for thought leadership and client engagement featuring market perspectives, practical insights and case-based results. “Communications is no longer a support function; it is a driver of valuation, adoption, and trust,” said CEO Donna L. LaVoie, CEO. “Markets move quickly; scrutiny is constant; and public trust is fragile. This platform reflects how we partner with leadership teams when the stakes are high and execution matters.”
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Highwire publishes “Passing the Torch: A Framework for CEO Transition Communication for Professional Services Businesses,” a comprehensive guide to managing the strategy, narrative and stakeholder communications of a CEO leadership change. The guide introduces the Four Cs of CEO Transition Communications: Context, Course, Core, and Character, as the organizing principles for effective leadership change messaging. It then maps those principles across three distinct transition scenarios: strategic continuity, strategic evolution, and crisis or corrective change. It also includes a detailed case study of a CEO succession at a national professional association with more than 107,000 members; a year-long, strategically managed transition that produced zero stakeholder disruption, full operational continuity, and 31 earned media placements across national and trade publications. "In professional services, reputation and relationships are the business,” said Highwire professional services lead Keri Toomey. “A CEO transition puts both in the spotlight simultaneously. Done right, it's a chance to deepen trust with every audience that matters."
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Auris, a communications lab backed by a strategic investment from Helios & Partners, launches. Led by Helios Worldwide (the consumer marketing arm of Helios & Partners) CEO Yuki Bi and executive director Dora Williams, Auris targets brands that are looking to capture market share in such sectors as beauty, healthcare and technology. By identifying market gaps and consumer sentiment ahead of the competition, Auris says it can bridge the gap between investment strategy and tactical execution. "We are investing in this team because they understand that for any company, regardless of its funding stage, visibility is a financial necessity,” said Bi. “Auris provides the connective tissue that ensures brands aren't just seen, but are understood and preferred across international markets.”
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
