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Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation. Orchestra’s work will focus on creating accessible narratives around U.S. Soccer’s evolving business model, player development vision, ecosystem growth, community impact and cultural relevance across sports, health, lifestyle, music, entertainment and civic life. The appointment, which began in April following a competitive RFP, brings Orchestra’s expertise in sports media, culture and executive thought leadership to the organization at a consequential moment in the history of soccer in America, with the 2026 FIFA World Cup and the LA 2028 Olympic Games. “U.S. Soccer is not just preparing for a tournament — it is focused on building the next era of soccer in the United States for everyone the sport touches,” said Orchestra head of sports Peter Drummond.
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SourceCode Communications comes on board as agency of record for Arccos Golf, the world’s #1 golf game tracking platform and the Official Game Tracker of the PGA TOUR. SourceCode will support Arccos Golf across media relations, content creation, thought leadership, awards and event support, and executive brand management. Arccos Golf is widely recognized for transforming the golfing experience through automatic shot tracking, AI-powered insights and Strokes Gained analytics, enabling golfers to track and analyze their game like the pros. “SourceCode brings a strong understanding of technology and a thoughtful, strategic approach to communications. We’re excited to work together to strengthen our voice and reach new audiences,” said Arccos Gold VP marketing Darren Feeney.
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Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY. The agency will lead UK communications strategy and execution, supporting the brand’s continued growth and brand presence in the UK market. Its scope of work includes press office, campaign creative and execution, as well as seeding and gifting, as well as featuring opinion leaders across lifestyle, fashion and tech media. CASETiFY is known for its customizable phone cases. “Cherish PR stood out for their strategic thinking, creativity and clear understanding of our brand and audience,” said CASETiFY global PR & communications manager Nick Bailey. “We’re excited to be working together as we continue to grow our presence in the UK.”
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
