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Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation. Orchestra’s work will focus on creating accessible narratives around U.S. Soccer’s evolving business model, player development vision, ecosystem growth, community impact and cultural relevance across sports, health, lifestyle, music, entertainment and civic life. The appointment, which began in April following a competitive RFP, brings Orchestra’s expertise in sports media, culture and executive thought leadership to the organization at a consequential moment in the history of soccer in America, with the 2026 FIFA World Cup and the LA 2028 Olympic Games. “U.S. Soccer is not just preparing for a tournament — it is focused on building the next era of soccer in the United States for everyone the sport touches,” said Orchestra head of sports Peter Drummond.
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SourceCode Communications comes on board as agency of record for Arccos Golf, the world’s #1 golf game tracking platform and the Official Game Tracker of the PGA TOUR. SourceCode will support Arccos Golf across media relations, content creation, thought leadership, awards and event support, and executive brand management. Arccos Golf is widely recognized for transforming the golfing experience through automatic shot tracking, AI-powered insights and Strokes Gained analytics, enabling golfers to track and analyze their game like the pros. “SourceCode brings a strong understanding of technology and a thoughtful, strategic approach to communications. We’re excited to work together to strengthen our voice and reach new audiences,” said Arccos Gold VP marketing Darren Feeney.
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Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY. The agency will lead UK communications strategy and execution, supporting the brand’s continued growth and brand presence in the UK market. Its scope of work includes press office, campaign creative and execution, as well as seeding and gifting, as well as featuring opinion leaders across lifestyle, fashion and tech media. CASETiFY is known for its customizable phone cases. “Cherish PR stood out for their strategic thinking, creativity and clear understanding of our brand and audience,” said CASETiFY global PR & communications manager Nick Bailey. “We’re excited to be working together as we continue to grow our presence in the UK.”
Preston Spire picks up Meet Minneapolis, the city's DMO, in partnership with the Minneapolis Tourism Improvement District... Diffusion is tapped as PR agency of record for 70mai and STACK... Quigley-Simpson, an LA-based agency that also operates from New York, expands its relationship with energy technology company Generac, now serving as its digital agency of record.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
